The literary world is very competitive, and, when it comes to marketing, it can be especially hard for us independent authors. In addition to writing, unless we hire someone to market for us, we have the added burden of handling our own marketing. This can be time consuming, and, at times, down right frustrating. That said, it can be done. This blog post provides some great examples for creating...
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When you’re an indie author you need to keep marketing at the forefront of your mind, and plan out your promotions as meticulously as you plan your next book, article, or blog post. And, since us indies are often operating on shoestring budgets, we need to implement strategies that will give us the most bang for our buck. Social media posts remain one of the best ways we can widen our reach...
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If you’re already running Amazon Ads and despairing at the amount of money you are seeing disappearing down the drain, you’re definitely in the right place. Today, I’m going to share 5 tips with you that will instantly cut your wasted ad spend and help you focus in on the 80/20 (the 20% of actions that generate 80% of your results – sales) allowing you to reach more readers and sell more...
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If you ever hop onto your favorite author’s social media, you may notice a pattern. Page flips. Spicy excerpts. Story times. Gorgeous color schemed posts on Instagram that create a pleasing palette of three colors or even sparkles. Or, in my case, esthetically pleasing picture ads I’ve made on Book Brush. Thirst Trap Duets. Other (fill in the blank with crayon). Branding, is what the experts...
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As the societal tides have turned since the pandemic in 2020, most businesses have disposed of paper materials like menus, handouts, flyers, and pamphlets. They replaced those physical items with QR codes linking to a landing page with the same information. That means as an author, you can confidently assume your readers— although they might not know the name “QR code”— definitely have knowledge...
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