Going Wide? Why Authors Love To Use Draft2Digital
Have you thought about taking your eBooks wide? For those who may not be familiar with the term, going wide means distributing your books through companies beyond Amazon. While Amazon has about 67% of the market, other companies, such as Apple and Barnes and Noble, also distribute eBooks on their platforms. Chances are you know some people who don’t want to purchase through Amazon or have a Nook reader and want your book for their reader, not a Kindle. Unless you’re using Kindle Unlimited (KU), you might capture another 30% of the...
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Highly Accomplished Author Dana Claire Brings Over 20 Years Experience In Marketing, Sales, & Leadership To New COO Role At Book Brush
ONLINE DESIGN SOFTWARE COMPANY LOOKS TO BROADEN OFFERINGS & NURTURE CLIENT BASE BY HIRING HIGHLY SKILLED AUTHOR & ENTREPRENEUR Crossville, TN – 02/20/2023 – Book Brush, a Brush Media Group Company, today announced the appointment of award-winning bestselling author Dana Claire as COO, effective February 20th, 2023. Along with a history of marketing and leadership acumen, Claire also brings with her first-hand knowledge and a passion for the publishing world – putting her in a unique position to empathize with Brush Media’s...
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12 Genre Font Pairings for Graphics and Book Covers (with 45+ font pairings)
Fonts are one the best ways to convey genre to your readers. And as such, the wrong font can make even the most gorgeous artwork look messy. Don’t worry, Book Brush is here to help with genre font pairings! The pairings below feature one decorative font + a simpler serif or sans serif font, either from Google Fonts or available for commercial-free purposes off another site, like 1001fonts.com. Non-Google fonts will be linked below. Be sure to read all licensing information on them. Continuing this year, we’ll be venturing out to showcase more...
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Creating a TikTok Video on Book Brush: The Perfect Trifecta of Easy, Efficient, and Effective
When you’re an indie author you need to keep marketing at the forefront of your mind, and plan out your promotions as meticulously as you plan your next book, article, or blog post. And, since us indies are often operating on shoestring budgets, we need to implement strategies that will give us the most bang for our buck. Social media posts remain one of the best ways we can widen our reach without a large up-front investment, and it’s a tactic many successful indie authors use on a regular basis. Arguably, the newest and shiniest social...
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5 Time Saving Tips for Authors to Implement for the New Year
We have all been there… you suddenly realize you haven’t posted anything on social yet and you are scrambling to pull something together to talk about your upcoming release. If there is one thing I have learned being an author assistant, it is the importance of being organized in order to save time. I’m sharing my top five times to help you build strategies to stay organized. (At least in the publishing side of your life!) Make 3D Images The first thing I do when getting ready for an author’s upcoming book release is create 3D images to...
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Amazon Ads Optimization For Authors – 5 Tips to Decrease Wasted Ad Spend and Increase Your Sales
If you’re already running Amazon Ads and despairing at the amount of money you are seeing disappearing down the drain, you’re definitely in the right place. Today, I’m going to share 5 tips with you that will instantly cut your wasted ad spend and help you focus in on the 80/20 (the 20% of actions that generate 80% of your results – sales) allowing you to reach more readers and sell more books. Before we jump in, a quick note… these optimization tips I’m about to walk you through work with all Amazon Ads campaign types, whether that’s...
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Book Marketing on Repeat
If you ever hop onto your favorite author’s social media, you may notice a pattern. Page flips. Spicy excerpts. Story times. Gorgeous color schemed posts on Instagram that create a pleasing palette of three colors or even sparkles. Or, in my case, esthetically pleasing picture ads I’ve made on Book Brush. Thirst Trap Duets. Other (fill in the blank with crayon). Branding, is what the experts call it. What is Branding? I am no expert, which is why my social media looks a lot like my life. Chaotic! But the great thing about being a part of an...
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QR Codes: A Unique Way for Authors to Bridge Offline and Online Media in Book Marketing
As the societal tides have turned since the pandemic in 2020, most businesses have disposed of paper materials like menus, handouts, flyers, and pamphlets. They replaced those physical items with QR codes linking to a landing page with the same information. That means as an author, you can confidently assume your readers— although they might not know the name “QR code”— definitely have knowledge on how to use them, thus, will be able to utilize the code to your application. What are QR Codes? QR, or quick response, codes are the square...
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The One Tip That Will Bring Your Settings To Life
I will share my advice to write great descriptions so you can make your scenes as visual as the graphics you create on Book Brush! Have you ever wondered how to incorporate your setting in your scenes without boring the reader? I often notice that authors adopt two alternatives when describing their scene’s location. The first is to offer a chunk of description at the beginning. Quick, like the reaping of a bandage. I can almost hear the author saying, “That didn’t hurt, right?” And then, they promise never to mention it again. The second...
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My 8 Favorite Book Marketing Strategies
In today’s publishing landscape, authors must develop and implement an effective marketing strategy for every book launch. Finding strategies that work, identifying the ones that don’t, then making necessary adjustments for the next launch will help get your books in front of your ideal readers. Every time I launch a book, I learn something new about marketing. I’ve also made plenty of mistakes along the way. Before my first book was published, I mistakenly believed “everyone” would want to read my work. In reality, there’s an ideal audience...
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