We’ve all heard of them. Facebook ads. To some authors, they’re a vital component of any successful marketing plan. To other authors, they’re this ethereal, mysterious thing to be feared—or at least looked at with suspicion. Well, I’m here to try to demystify them for you and show you a few tips to increase your ROI on your Facebook ads using BookBrush. Note: Before I begin, I want to give you one very important tip about Facebook ads. You must test for yourself. There is no single solution for an amazing Facebook ad, even though there are...
read moreTwitter is an amazing platform for writers to connect with readers and writing colleagues. Accessed worldwide, 500 million tweets are sent each day. 326 million people use Twitter every month. And connecting is what it’s all about. Through the use of hashtags and lists, you can network with new people daily as opposed to other social media platforms where connections are made through people you already know. Twitter can help you to grow your reading community and increase interest in your books. Research studies have shown that tweets with...
read moreAuthors spend a lot of thought, time and money on book covers because a book cover is the first impression for potential readers. If you are like me, you probably have an opinion about something within a few seconds of seeing it. Book covers are no exception so authors are smart to put a lot of value on the covers of their books! An eye-catching book cover makes readers feel like they want to read your book. Whether it is the striking picture, the perfect font or the complementary colors that bring everything together, you want to have...
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