Have you ever walked by a shop window with a display so gorgeous, unique, or curious that you just had to step inside? In the space of a single glance, the shop proved it knew your taste and piqued your curiosity. With just a few feet of real estate, it convinced you that today you were going to have an experience you’d remember for a long time to come. This is the power of a strong brand, and...
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If you have been in the writing community for any amount of time, you’ve probably heard a term circling around: zero drafting. You’ve probably visited multiple websites, watched YouTube videos, and listened to podcasts, deciding you want to try it for yourself. But! What exactly is a zero draft? How do you use them? Is there a specific or “right” way to write one? All good questions and as I...
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Using predesigned templates can save you a huge amount of time and energy in the marketing side of your author business. At Book Brush, we call these Instant Mockups, and I use them all the time. For this post I’m going to show you how I used 3 criteria; the book’s title, the cover imagery and colors in choosing templates for three vastly differing books. Using The Title I wouldn’t do much...
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TikTok seems to be the rage right now and after reading Brianna Bennett’s post about it, I thought why not make a book trailer in TikTok fashion. That means 15 seconds. Why 15 seconds? Apparently TikTok has a commitment with their music provider for 15 seconds of free play time. (They do allow linked vids for 60 seconds and are considering 3 minutes.) So, we have 15 seconds to promote our...
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As Christina Kaye puts it an article about Instagram Stories, “It seems like, every time we turn around, folks are telling us we have to be on this social platform or using that social strategy. And it seems like every few months, each platform launches another new way to use it. How can an author keep track of ALL THE THINGS?” Being an independent author is a tricky business, especially when it...
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