Are you considering writing under a pen name? A pen name, or a pseudonym, is when you use a made-up name when publishing your work. Many authors use a pen name and it’s for a variety of reasons, such as branding, privacy, to disguise race or gender, and more. If you are trying to decide if you want to go the pen name route, we’re here to help! Below, we go over the pros and cons of writing under...
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Social media plays an integral part in getting your author brand out there into the world. Social media management can seem overwhelming, especially if you’re unsure how to get started on promoting your book online. This is where a social media manager comes in. A social media manager oversees a brand’s social media account, consistently posts online, manages the brand’s online...
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If you ever hop onto your favorite author’s social media, you may notice a pattern. Page flips. Spicy excerpts. Story times. Gorgeous color schemed posts on Instagram that create a pleasing palette of three colors or even sparkles. Or, in my case, esthetically pleasing picture ads I’ve made on Book Brush. Thirst Trap Duets. Other (fill in the blank with crayon). Branding, is what the experts...
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Have you ever walked by a shop window with a display so gorgeous, unique, or curious that you just had to step inside? In the space of a single glance, the shop proved it knew your taste and piqued your curiosity. With just a few feet of real estate, it convinced you that today you were going to have an experience you’d remember for a long time to come. This is the power of a strong brand, and...
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Every author I know has struggled, at one point or another, with how to effectively market their books. So, as an author coach for over a decade, I decided a few years ago to learn all I could about what works and what doesn’t when it comes to book marketing strategies. And while it would take much more time than I have writing this article to run through all the critical elements of a marketing...
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