And just like that, in the blink of an eye, summer is coming to a close. Those late summer nights are now being replaced with football games and homework. One thing many authors may wonder is if it’s even worth it to promote their book during back-to-school now that people’s schedules are filling up. Below, we’ll cover if back-to-school is a good time to promote your book.
Let’s begin!
Is Back-To-School A Good Time To Promote Your Book?
One of the biggest misconceptions is that people are focused on purchasing textbooks, so they won’t bother buying fiction books. However, back-to-school is one of the best times to promote your book as an author. Since people’s schedules are jam-packed during the school year, many people are looking for a good book to read and relax before bed or when they have a quiet moment.
Fresh Start Means Exploring New Books
People often view back-to-school as a fresh start, kind of like New Year’s. New routine and new goals are being set. Some readers may have goals to read more, carve out a specific amount of time each day to read, explore new books, etc.
When prompting your book, you can go the “new fresh start” route. If readers have goals to read more this school year, your book is the one to pick up.
Libraries Become Busy Again
Kids are going to libraries to check out reading material now that school is back in session. This is a great opportunity to promote your book, to keep it fresh in the front of their mind for when they go.
People Are Indoors More
When the weather starts cooling off for the fall, people will start spending more time indoors. Instead of spending their free time on the lake or at parks, they are more likely to snuggle up on the couch with a blanket and read a book. You could use cozy graphics and fall vibes to promote your book with the upcoming season.
Refresh Your Ads
Back-to-school is the perfect time to refresh your ads and use new graphics that fit the season’s theme. You could go with the back-to-school theme or fall season. Going with a relevant theme is more likely to catch people’s attention than a beach theme, since it’s no longer relevant (unfortunately).
Final Thoughts
Back-to-school is the perfect opportunity for you to promote your book, new and older titles. The upcoming school year is a great time for readers to grab a new book when the weather starts cooling off and in their free time, like before bed to unwind.
When you’re ready to promote your book with fresh, unique, and eye-catching graphics, Book Brush can help! Book Brush is a convenient tool for authors to use to create high-quality graphics in just a few short minutes! Your fall or back-to-school graphics will certainly grab people’s attention to want to read your book in the new school year.
