The life of an author is a never-ending dance of creativity and not just on the page when dreaming up new stories. One foot is solidly in the writing world while the other must keep equal pace in the realm of marketing. In addition to cover design and honing the sales blurb before publication, marketing also leverages a platform centered around a website and email list. (See past blog post My 8...
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I’ve mentioned this in a couple of prior posts that Pinterest is one of my favorite social media platforms because I can actually link to a product which means sales! Pinterest gurus make a point that there should be consistency in your background and colors. Well, Book Brush makes this easy with its templates to allow you to extend your reach on social media simply. No major decisions....
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Do you ever scroll through Facebook and wonder what about your profile catches the eyes of a potential new reader? Is it your profile picture? Your content? While both of those things are very important to create your brand and marketing, but there is one specific item on your Facebook profile that needs to be a primary feature of your marketing plan. The cover image. While most people use it to...
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I’ve said it before, video is the way to capture the eye, thus interest. Good design is always important, so now let’s combine the two! Hint: For a quick overview video on using Book Brush’s video effects, click here. The first ad is a very simple, really 5 steps. I saved it as a template each time I completed a step…a good habit to form. Hint: You can delete the other templates once your...
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After I started writing, for a brief moment in time, I thought all I had to do was write the book. Publish it. And then people would buy it. Like magic. If only that were true. But it isn’t. Writing is both an art and a business—which means marketing. I discovered my least favorite part of marketing was the pre-order stage. It’s where we need to let our future readers know that our super-duper...
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Right off the bat, let’s define PLATFORM. It is the structure you’ve built on the web to increase your visibility as an author and thus sell books. There are a multitude of explanations for the necessity of a platform, what it is and what do to. Just Google Writer’s Platform. The reality is in today’s immensely crowded market, you need to make you and your books visible. This blog is not about...
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