Do you ever scroll through Facebook and wonder what about your profile catches the eyes of a potential new reader? Is it your profile picture? Your content? While both of those things are very important to create your brand and marketing, but there is one specific item on your Facebook profile that needs to be a primary feature of your marketing plan. The cover image. While most people use it to...
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I’ve said it before, video is the way to capture the eye, thus interest. Good design is always important, so now let’s combine the two! Hint: For a quick overview video on using Book Brush’s video effects, click here. The first ad is a very simple, really 5 steps. I saved it as a template each time I completed a step…a good habit to form. Hint: You can delete the other templates once your...
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After I started writing, for a brief moment in time, I thought all I had to do was write the book. Publish it. And then people would buy it. Like magic. If only that were true. But it isn’t. Writing is both an art and a business—which means marketing. I discovered my least favorite part of marketing was the pre-order stage. It’s where we need to let our future readers know that our super-duper...
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Right off the bat, let’s define PLATFORM. It is the structure you’ve built on the web to increase your visibility as an author and thus sell books. There are a multitude of explanations for the necessity of a platform, what it is and what do to. Just Google Writer’s Platform. The reality is in today’s immensely crowded market, you need to make you and your books visible. This blog is not about...
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One thing I love about Book Brush is there are over a thousand fonts to choose from! If you don’t have a Book Brush account, you can register here. Yet with choice can come paralysis: which font to choose?Here’s the simple way I approach font selection and my go-to twelve faves! FONT CONSIDERATIONS • Space to fill: short titles or long ones?• Branding: do you want a characteristic look to your...
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Swag? What’s that? Basically, it’s a gift you give away to promote your business. It can be made/printed by you or imprinted by any number of promotion companies. Book Brush’s is your go-to partner for designing your swag. Kathleen and the Book Brush team work with you to bring your vision to life. Swag can be: Won by your newsletter recipients (I do this a lot and it works!) Put on a...
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