Recently, I’ve seen some scuttlebutt talking about how ads don’t convert. Below is my response to that, but the TLDR is that yes, ads do work. Not only do they work, but they’re crucial. Crucial to get visible, reach your ideal readers, and grow your audience network. Let’s start way back in early 2017. I kept seeing authors posting about how they tried ads on Facebook and AMS and didn’t...
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For many authors, especially those embarking on their first publishing journey, the world of book promotion can feel like a vast, intimidating ocean. Yet, in this digital age, various innovative platforms and strategies can be utilized for effective book marketing. One of the most powerful among them is Group Promotions, a game-changing approach that brings together authors in mutually...
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Blogging has changed a lot since it became popular in the mid-2000s. What used to be a term for an online diary now refers to publishing content on a platform you own and manage, like your author website. More specifically, it’s an online content marketing strategy where you write articles and conduct interviews that are then shared on social media and discovered through search engines. As an...
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Have you ever considered how to make a writer’s conference work for you? Yes. Any writing conference you attend, you can put to work for you. What do I mean by work? I mean taking advantage of all the benefits the conference has to offer. That can include a plethora of items. For example, have you pitched an idea to teach a workshop? Teaching is a great way to not only learn more about your...
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I hear this question almost every time I host a writing retreat or WriterCon: When do I need permission? To write? Never. Wait around for that and you’ll never publish anything. To mention celebrities in my book? Never. But I would be careful about what you say. Why offend? You don’t need a lawsuit in your life. To mention real-life places? Never, but again, don’t ask for trouble. If the...
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