You’ve completed writing your book, and while that’s incredibly exciting, the work doesn’t stop there. The next step before you release your book is to start promoting it. Even though that sounds strange to promote your book before it’s even on the shelf, it’s an underrated and important step. Think about it, people can’t purchase and read your book if they don’t know it exists. Timing matters when you promote your book. You don’t want to promote too late, because you could miss an opportunity for presales. This step doesn’t have to be overcomplicated, and with our help, it won’t be. Below, we’ll cover how to properly build hype before you release your book.
Start Promoting Your Book Early
You’ll likely feel like you’re promoting your book too early, but too early is better than too late. Ideally, you should be promoting your book several months before your release date. This gives readers plenty of time to see your promotion, it builds excitement, and allows them plenty of time to preorder your book.
Get Creative In Building Momentum With Your Promos
Posting the same photo of your book cover, especially for months before you release your book, can get stale and repetitive. To properly build the momentum and excitement you’re looking for amongst readers, you need to think outside the box and get creative. Try posting a countdown to reveal your book cover and then a countdown to release your book. Use graphics to make your content unique and eye-catching. This will keep your content fresh and get your audience hyped up about your book cover and your release date.
Start An Email List To Build Hype Before You Release Your Book
Don’t underestimate how important an email list truly can be. This is a great way to reach readers directly, promote your book and author brand without fighting social media algorithms, and build a list of loyal readers.
Host A Launch Event
A launch event doesn’t have to be a big in-person event where you rent out a place and celebrate with a big crowd if you don’t want it to be. It can actually be a relatively low-key event if you prefer. You could throw a virtual launch party, throw a giveaway to celebrate your book release, or hold a virtual meet and greet with readers.
Final Thoughts
You’ve finished your book, which means the difficult part is over and the fun can begin. Promoting your book doesn’t necessarily need to be overcomplicated or a headache. With fun graphics, a launch event, a strong email list, and early book promotions, you’ll build hype before you release your book and get your audience excited to read it!
When you’re ready to promote your book, Book Brush is here to help. With countless templates and mockups, creating a graphic to promote your book has never been easier. You’ll be able to create unique graphics in minutes that will get your book noticed!
