As a self-published author who writes Christian non-fiction books, I must admit that marketing was not even a blip on my radar when I wrote my first book. Honestly, the biggest issue I faced was getting that book out of my head and onto paper. Once I finished and submitted my book to the various self-publishing platforms, I thought I was done. I genuinely believed readers would gravitate to my...
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Using predesigned templates can save you a huge amount of time and energy in the marketing side of your author business. At Book Brush, we call these Instant Mockups, and I use them all the time. For this post I’m going to show you how I used 3 criteria; the book’s title, the cover imagery and colors in choosing templates for three vastly differing books. Using The Title I wouldn’t do much...
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TikTok seems to be the rage right now and after reading Brianna Bennett’s post about it, I thought why not make a book trailer in TikTok fashion. That means 15 seconds. Why 15 seconds? Apparently TikTok has a commitment with their music provider for 15 seconds of free play time. (They do allow linked vids for 60 seconds and are considering 3 minutes.) So, we have 15 seconds to promote our...
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As Christina Kaye puts it an article about Instagram Stories, “It seems like, every time we turn around, folks are telling us we have to be on this social platform or using that social strategy. And it seems like every few months, each platform launches another new way to use it. How can an author keep track of ALL THE THINGS?” Being an independent author is a tricky business, especially when it...
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What makes a book cover sell? Analysis of bestselling covers Have you heard the saying, “Great brands sell emotions not products”? It’s up to debate how true this statement is, but good books sell stories and emotions. If a reader wants to feel scared, they choose horror; the rush of adrenaline — thriller; the sense of wonder and adventure — fantasy. And a book cover is essential at conveying...
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