Every author I know has struggled, at one point or another, with how to effectively market their books. So, as an author coach for over a decade, I decided a few years ago to learn all I could about what works and what doesn’t when it comes to book marketing strategies. And while it would take much more time than I have writing this article to run through all the critical elements of a marketing...
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In the past few posts, we’ve talked about creating back covers that lead to sales, a deeper dive on writing blurbs, using segments of those blurbs in advertising memes and now for some do’s and don’t for creating the spine of your paper or hard back book. Note: see this post on creating paperback covers which explains a lot about what the various lines on your template means, why you need to pay...
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In the good old days, readers bought books in bookstores. They traveled to the store and unless they were shopping for a specific title, readers then wandered the aisles in general or headed straight for the section with their favorite genre. After browsing, they made a decision to buy based on three things: an enticing cover, an intriguing back cover description, and a captivating first page....
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Do you dread writing your book blurb? I used to, but now it’s actually fun! We all know that getting a reader to our selling page is step one. Book Brush can help you create social media memes that rock and will drive customers to this all important page. The next step is to engage them enough to keep reading the blurb we’ve meticulously crafted and then finally to click that buy button. I have...
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The back cover is something not many authors really think about when getting their book designed. With the plethora of clients I’ve worked with, only about 98% have even mentioned the back cover design to me. It’s often something they don’t even consider until after I’ve sent them the first draft. But the back cover can be something really special when shown a little love. In this post, I’ll...
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