Most authors carry around business cards for book events and conferences, doling them out to other authors and readers. They’re handy for networking “remember me” moments, cheap to print, and easy to distribute. You’ll see tons of them on conference tables, sometimes with candy stuck to them as an enticement for a second look. But does your business card create a “remember me” moment? Are your...
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We’ve all heard of them. Facebook ads. To some authors, they’re a vital component of any successful marketing plan. To other authors, they’re this ethereal, mysterious thing to be feared—or at least looked at with suspicion. Well, I’m here to try to demystify them for you and show you a few tips to increase your ROI on your Facebook ads using BookBrush. Note: Before I begin, I want to give you...
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Twitter is an amazing platform for writers to connect with readers and writing colleagues. Accessed worldwide, 500 million tweets are sent each day. 326 million people use Twitter every month. And connecting is what it’s all about. Through the use of hashtags and lists, you can network with new people daily as opposed to other social media platforms where connections are made through people you...
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Authors spend a lot of thought, time and money on book covers because a book cover is the first impression for potential readers. If you are like me, you probably have an opinion about something within a few seconds of seeing it. Book covers are no exception so authors are smart to put a lot of value on the covers of their books! An eye-catching book cover makes readers feel like they want to...
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