For many authors, especially those embarking on their first publishing journey, the world of book promotion can feel like a vast, intimidating ocean. Yet, in this digital age, various innovative platforms and strategies can be utilized for effective book marketing. One of the most powerful among them is Group Promotions, a game-changing approach that brings together authors in mutually...
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Blogging has changed a lot since it became popular in the mid-2000s. What used to be a term for an online diary now refers to publishing content on a platform you own and manage, like your author website. More specifically, it’s an online content marketing strategy where you write articles and conduct interviews that are then shared on social media and discovered through search engines. As an...
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Book Brush is a software company that provides tools and resources for authors to create professional-quality marketing materials, promo graphics and more for their books. As a company that is dedicated to serving authors in the author niche, Book Brush has always been passionate about helping authors succeed in their writing careers. From the beginning, Book Brush has been committed to...
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The literary world is very competitive, and, when it comes to marketing, it can be especially hard for us independent authors. In addition to writing, unless we hire someone to market for us, we have the added burden of handling our own marketing. This can be time consuming, and, at times, down right frustrating. That said, it can be done. This blog post provides some great examples for creating...
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When you’re an indie author you need to keep marketing at the forefront of your mind, and plan out your promotions as meticulously as you plan your next book, article, or blog post. And, since us indies are often operating on shoestring budgets, we need to implement strategies that will give us the most bang for our buck. Social media posts remain one of the best ways we can widen our reach...
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