With a community of over 20 million book lovers, BookBub is a great place to expand an author’s audience beyond their existing fan base. BookBub offers lots of marketing tools and resources to help you connect with these readers, and you can get started no matter the size of your following on other online platforms. Wondering where to begin? Here are the first few steps you can take to establish...
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For most authors, the ultimate goal is to get their work in the hands of as many readers as possible. However, in a saturated book market, getting noticed can be a challenge. Thankfully, indie authors have developed two powerful strategies—price promotions and promo stacking—to increase their chances of success. By strategically planning a promo stack with a price drop, you can create buzz...
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Recently, I’ve seen some scuttlebutt talking about how ads don’t convert. Below is my response to that, but the TLDR is that yes, ads do work. Not only do they work, but they’re crucial. Crucial to get visible, reach your ideal readers, and grow your audience network. Let’s start way back in early 2017. I kept seeing authors posting about how they tried ads on Facebook and AMS and didn’t...
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For many authors, especially those embarking on their first publishing journey, the world of book promotion can feel like a vast, intimidating ocean. Yet, in this digital age, various innovative platforms and strategies can be utilized for effective book marketing. One of the most powerful among them is Group Promotions, a game-changing approach that brings together authors in mutually...
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Blogging has changed a lot since it became popular in the mid-2000s. What used to be a term for an online diary now refers to publishing content on a platform you own and manage, like your author website. More specifically, it’s an online content marketing strategy where you write articles and conduct interviews that are then shared on social media and discovered through search engines. As an...
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