Marketing for authors is a never-ending quest to get our books in front of as many readers as possible for as little money as possible. After all, we’d like to make a profit on our book sales! So, when it comes to advertising on platforms like BookBub, it’s critical to test what works or doesn’t work when attracting readers. (If you missed the previous post, you can read here How to A/B Split...
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A book release is an exciting time for authors. It’s also nerve wracking and filled with tasks that must be done for a successful and engaging launch. I’m going to help make the graphic part easier for you. COVER REVEAL IDEAS I usually start my launch or pre-release with a cover reveal or a sequence of reveals. Idea 1 You can create a fast, teaser image using Book Brush’s torn paper reveal. 1....
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Newsletters are the only way authors can directly reach their readers without relying on paid marketing on a social media platform. It’s a super important part of an author’s brand. You want your newsletters to get opened and most importantly—you want them read. So, I’ve come up with five great tips to whip your newsletter into shape! (Personally, my favorite newsletter service is Mailerlite....
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I admit, at first the topic stumped me, then I realized I use the transparency tools in Book Brush all the time. So I’m going to show you a few of my favorite ideas and how to use them for your ads. As usual, we’ll start out simply and go to a bit more complex. But remember Book Brush is built for easy use. TRANSPARENCY USING OVERLAYS Overlays are simply that, an image that overlays the...
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There are many talented cover designers out there. But how do you know which one is the right designer for you and your book, and how can you use Book Brush to aid in the process? Let’s start with the basics Where do you even start looking for a reputable designer? Facebook, Twitter, and Instagram are great places to seek out groups of writers in your genre. Once you find a group, ask for...
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