For most authors, the ultimate goal is to get their work in the hands of as many readers as possible. However, in a saturated book market, getting noticed can be a challenge. Thankfully, indie authors have developed two powerful strategies—price promotions and promo stacking—to increase their chances of success. By strategically planning a promo stack with a price drop, you can create buzz...
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Recently, I’ve seen some scuttlebutt talking about how ads don’t convert. Below is my response to that, but the TLDR is that yes, ads do work. Not only do they work, but they’re crucial. Crucial to get visible, reach your ideal readers, and grow your audience network. Let’s start way back in early 2017. I kept seeing authors posting about how they tried ads on Facebook and AMS and didn’t...
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Blogging has changed a lot since it became popular in the mid-2000s. What used to be a term for an online diary now refers to publishing content on a platform you own and manage, like your author website. More specifically, it’s an online content marketing strategy where you write articles and conduct interviews that are then shared on social media and discovered through search engines. As an...
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The literary world is very competitive, and, when it comes to marketing, it can be especially hard for us independent authors. In addition to writing, unless we hire someone to market for us, we have the added burden of handling our own marketing. This can be time consuming, and, at times, down right frustrating. That said, it can be done. This blog post provides some great examples for creating...
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When you’re an indie author you need to keep marketing at the forefront of your mind, and plan out your promotions as meticulously as you plan your next book, article, or blog post. And, since us indies are often operating on shoestring budgets, we need to implement strategies that will give us the most bang for our buck. Social media posts remain one of the best ways we can widen our reach...
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