Blogging has changed a lot since it became popular in the mid-2000s. What used to be a term for an online diary now refers to publishing content on a platform you own and manage, like your author website. More specifically, it’s an online content marketing strategy where you write articles and conduct interviews that are then shared on social media and discovered through search engines. As an...
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I hear this question almost every time I host a writing retreat or WriterCon: When do I need permission? To write? Never. Wait around for that and you’ll never publish anything. To mention celebrities in my book? Never. But I would be careful about what you say. Why offend? You don’t need a lawsuit in your life. To mention real-life places? Never, but again, don’t ask for trouble. If the...
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Have you thought about taking your eBooks wide? For those who may not be familiar with the term, going wide means distributing your books through companies beyond Amazon. While Amazon has about 67% of the market, other companies, such as Apple and Barnes and Noble, also distribute eBooks on their platforms. Chances are you know some people who don’t want to purchase through Amazon or have...
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If you ever hop onto your favorite author’s social media, you may notice a pattern. Page flips. Spicy excerpts. Story times. Gorgeous color schemed posts on Instagram that create a pleasing palette of three colors or even sparkles. Or, in my case, esthetically pleasing picture ads I’ve made on Book Brush. Thirst Trap Duets. Other (fill in the blank with crayon). Branding, is what the experts...
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As the societal tides have turned since the pandemic in 2020, most businesses have disposed of paper materials like menus, handouts, flyers, and pamphlets. They replaced those physical items with QR codes linking to a landing page with the same information. That means as an author, you can confidently assume your readers— although they might not know the name “QR code”— definitely have knowledge...
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