author life Archives - Book Brush

8 Power Words for Author Ads That Drive Engagement

8 Power Words for Author Ads That Drive Engagement

One simple word or phrase could stop someone from scrolling and entice them to check out what you’re promoting – we call these power words. Power words are known to evoke emotions in an audience, spark curiosity, and generate excitement. When promoting your book, we highly recommend using power words to potentially boost traffic and increase sales. Below, we discuss 8 power words for...

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Why Business Cards Are Necessary for Authors

Why Business Cards Are Necessary for Authors

Since everything nowadays seems to be online or digital, you may be wondering if it’s necessary for authors to still use business cards. The answer is yes. While business cards may seem old school, they are an effective tool to network with or market books. Below, we explore exactly why business cards are necessary for authors. 1. Networking With Ease Have you ever given someone your phone...

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3 Key Visual Elements Your Author Website Might Be Missing

3 Key Visual Elements Your Author Website Might Be Missing

Your author website is essentially a digital business card. Your website should appropriately display your author brand to sell books, establish professionalism, and connect with readers. However, when key elements are missing from your website, this can hinder that. When putting together your website, it’s easy to accidentally leave out important information. Don’t let the lack of information...

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How An Author Assistant Increases Your ROI

How An Author Assistant Increases Your ROI

As an author, you wear many different hats. You have to be your own social media manager, writer, promoter, office administrator, brand builder, event planner, and more. Being an author is more than just writing. However, trying to juggle all of the hats you wear at the same time is tiring, and eventually one of them will fall. An author assistant is recommended to step into the roles that you...

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Plotting vs. Pantsing: Which Writing Style Is Right For You?

Plotting vs. Pantsing: Which Writing Style Is Right For You?

When it comes to authors, there are typically two categories they are placed in: plotting and pantsing. Each technique has its own pros and cons, but the question is, which are you, a plotter or a pantser? Below, we’ll discuss each technique to help determine if plotting or pantsing is right for you. What Is Plotting? Do you plan out your story ahead of time? You may be a plotter. Plotting is...

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