Mackenzie Harrison, Author at Book Brush

The Psychology Behind Fall Colors In Book Marketing

The Psychology Behind Fall Colors In Book Marketing

The leaves will be changing soon; there will be a slight crisp feeling in the air, pumpkin-flavored beverages, incredible candle scents, and readers will want to cuddle up with a cozy book. These are all signs that fall is quickly approaching. There’s truly something about fall that makes you want to grab a warm drink, a blanket, a good book, and never leave your couch. Fall just brings...

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Why Consistent Branding Helps Readers Remember Your Book

Why Consistent Branding Helps Readers Remember Your Book

Have you seen a book cover without looking at the author’s name and immediately know who wrote it? The cover design, colors, and font were all indicators of a specific author. This is why consistent branding matters. When you stick to a familiar vibe, font, color scheme, design, etc., readers will begin to recognize your brand right away.  Below, we’ll dive deeper into why consistent...

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Common Marketing Tasks Authors Often Put Off Or Forget

Common Marketing Tasks Authors Often Put Off Or Forget

You spent countless months, weeks, days, and hours writing your book. The hard work of the writing process is over, and you’ve finally published it. What’s next?  The answer is marketing. Marketing a book is often procrastinated and even dreaded by authors. This is because marketing their own work might feel awkward, overwhelming, and repetitive. Many authors also start right...

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Is Back-To-School A Good Time To Promote Your Book?

Is Back-To-School A Good Time To Promote Your Book?

And just like that, in the blink of an eye, summer is coming to a close. Those late summer nights are now being replaced with football games and homework. One thing many authors may wonder is if it’s even worth it to promote their book during back-to-school now that people’s schedules are filling up. Below, we’ll cover if back-to-school is a good time to promote your book....

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How To Stay Creative As An Author When Life Gets Busy 

How To Stay Creative As An Author When Life Gets Busy 

Do you feel like, as an author, there just aren’t enough hours in the day? Juggling your personal life, your work life, trying to complete goals, and keeping up with marketing your books can be challenging. Before you know it, you may be finding yourself burned out and staring at your computer screen hoping creativity sparks somehow. When you’re constantly on the go, keeping the...

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