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Tips For Growing Your Mailing List As An Author

By Mackenzie Harrison

Growing your mailing list as an author plays a huge role in marketing your books. Most people check their emails daily, so when you send an email promoting your book, you’re getting direct access to their inbox. A mailing list allows you to promote your book, builds the bond and the connection between you and your readers, and builds your readership. You can notify subscribers of new book release information, promotions, and announcements. 

A mailing list is important, and if you don’t have a lot of subscribers, focusing on building it up is key. Below, we’ll discuss tips on how you can effectively grow your mailing list as an author.

Make Your Email Sign-up Visible On Your Website

It’s important that on your author website, you have a visible and prominent place for your readers to sign up for your email list. They won’t know about your mailing list unless you advertise it. Make sure that the sign-up form is clearly seen when your readers click on your website and that the process of signing up is simple.

Use Incentives/Promotions

Everyone loves a good deal or promotion. You can offer your audience a few things to draw them in to want to sign up for your mailing list. For instance, you could offer a free short story or a sneak peek at a chapter of your book if they sign up. You can encourage your readers with exclusive pre-order opportunities and merchandise. You could also hold a contest to win something, like a free eBook or a signed copy of your book; whoever signs up for your mailing list within a certain timeline will be entered in the drawing. 

Utilize Book Signing Events To Promote Your Mailing List

Book signing events are a great opportunity to meet your fans, potentially create new fans, and grow your mailing list. While meeting everyone, you could bring up your mailing list and encourage them to sign up. You could either have a physical signup sheet or you could create a QR code for them to scan and sign up themselves. 

Promote Your Email List With Graphics

Graphics are a great way to catch your audience’s eye in a fun and unique way. They help encourage readers to sign up for your mailing list. You can easily find striking graphics in the “Community Template” section on Book Brush. Book Brush is a tool that’s specifically tailored for authors to create amazing and vivid graphics to take their book marketing to the next level. You’ll find quite a few captivating templates on Book Brush that you can use to promote and potentially grow your mailing list.

Keep Up With Engagement

When signing up for something, the last thing you want is promotion after promotion. If you’re not a fan of receiving these kinds of emails day after day, your fans won’t like it either. You could use your mailing list to connect with your readers and give them a chance to get to know you better with emails, like newsletters. Newsletters can include a little bit about your writing journey, an update on what you’ve been up to, or a little sneak peek of what you’re working on this month. This helps break up some of the book promotions and gives your readers a small inside look into who you are as an author and a person. 

In Conclusion

Even though it may seem challenging to grow your email list, it’s easier than you think. You can build your email list with just a few tips, like encouraging your fans to sign up for your email list at book events, making graphics with Book Brush to promote your mailing list, using promotions and incentives, and more. By growing your email list, you’ll see the difference in book sales, have more engagement with your fans, and have a stronger fan base. 


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