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How To Plan A Successful Book Launch

By Mackenzie Harrison

The long-awaited date is finally almost here. The book you’ve put your heart and soul into for months or maybe even years will finally be released soon! This is an incredible achievement; however, the journey doesn’t end here. Now is the time to inform your audience about your new book and create as much exposure around it as possible during your book launch. A book launch isn’t just a single event. It involves all of the events and activities that go into creating buzz about your book, like email campaigns, book signings, author readings, social media ads, and more. Book launches are key in driving sales, building your author brand, and engaging with your audience. Below, we’ll discuss how to plan a successful book launch.

1. Set A Budget

Even though the creativity and magic you put into your book doesn’t have a limit, your budget to launch your book likely does. Money and budgeting aren’t something most people like to discuss, but it’s important to establish before you get started. Believe it or not, you don’t have to spend an arm and a leg throughout the process of launching your book. You can set a budget and make the most out of it. Breaking down the costs could help you in the long run. For example, you can jot down that you will pay a certain amount on your book launch party and a certain amount on social media ads. This will help keep you on track of not overspending.

2. Pick A Launch Date

Picking a launch date will allow you to get the ball rolling. Once you have a date set, you’ll be able to plan your ads and events leading up to it. When choosing a launch date, be mindful of holidays or other launch dates that are coming up. For example, you likely won’t want to launch your book on Christmas or a day that a long-awaited or well-known book is coming out. You don’t want your book to be overshadowed. You and your book deserve this time to shine, so planning around other important dates will give you and your book the moment you’ve worked hard for. 

3. Establish Your Targeted Audience

Researching your targeted audience and tailoring your marketing strategy around them is an important step. Different genres speak to different readers and age groups, and understanding which audience your niche and tropes speak to will help. If your book mainly appeals to a younger audience, you may want to heavily promote your book on platforms that your target audience would utilize, like TikTok or Instagram. 

4. Build Your Online Presence

An online presence is incredibly important, as most people are on at least some kind of social media platform. It allows you to establish your author brand, reach a broader audience, increase the visibility of your book, increase book sales, and connect with your fans. If you either don’t have the time to dedicate to social media or you just don’t understand how to utilize it to your advantage, our social media management program at Book Brush could be your answer. We have a dedicated team that understands social media trends and knows how to effectively get real results. We’ll connect and engage with your audience, create content that fits current trends that are on brand, and analyze data to better understand which content performs best. You’ll be able to have more free time on your hands to do what you do best – write. While we do what we do best – maximize authors’ online presence. 

5. Create Ads

Creating and posting ads on social media is the perfect way to create buzz around your book. However, just reposting the same photo of your book cover won’t do it. That becomes repetitive and bland. This is where Book Brush comes in! You can create your own ads in just a few short steps. Book Brush allows you to get creative and create fun, eye-catching, and unique graphics to promote your book. Your audience won’t be able to help but become intrigued with your book when they see your stunning cover on a bright and fun instant mockup. 

6. Plan An Event

An event to celebrate your launch is a great way to get people involved and excited about your book. It also gives you a chance to celebrate this incredible accomplishment with your fans and loved ones. When choosing a venue, decorations, food, etc., consider the theme of your book. Sticking to the theme of your book when planning your event will make it more personalized and special.

7. Run An Email Campaign

An email campaign is one way that you can get the word out that you have a new book coming out. The last thing you want to do is continuously send out the same email with your book cover. To get your fans excited about your book and grab their attention, make sure you get creative with your emails. You can use different templates through Book Brush’s “community template” section. There are a variety of options that you can choose from, and you can also customize it and make it your own.

8. Post Book Launch Gratitude

Once things have begun to slow down a bit for you and your book launch, make sure you show your gratitude. Show your appreciation to everyone who helped put together your successful book launch event, everyone who came and showed support, and those who have already purchased your book. Showing your appreciation will go a long way with your audience. You can show your gratitude through a simple post on social media, a quick video on your preferred social media platform, or by emailing a newsletter. Just remember, you couldn’t have gotten where you are without their full support and love for you or your book. Showing your fans and everyone who helped put your event together to promote your book will be well received. 

In Conclusion

In conclusion, a successful book launch isn’t unattainable with proper planning, hosting events, budgeting, and utilizing social media to get your book out into the world. With the help of Book Brush, you’ll be able to have a smooth-sailing book launch with showstopping graphics to get your audience excited about your new book.

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