Using social media as a platform to promote your books is part of the journey as an author. Building a following is no easy task; however, the real goal is turning your followers into readers. A follow or a like is excellent, but the hope is for them to buy your book. Below, we’ll discuss some helpful tips for turning your social media followers into loyal readers. 

Ask Your Followers Questions

Don’t be afraid to post surveys online asking your followers questions to interact with them. Engaging with your audience will build a connection, which could lead to them becoming a reader. Posting surveys could also help you to get valuable insight that you could use for your author brand or writing process. For instance, you could ask your followers something like, “Would you rather read a book with a happy ending or an ending with a twist?” This gets the conversation started and encourages your followers to join in. 

Share Quotes From Your Book

Quotes from your book could intrigue your followers and entice them to purchase it. Make sure that the quote you choose makes sense and is eye-catching. It should be a quote that will reel someone in to read the rest of your book. When choosing a quote, think about it from the mindset of someone who doesn’t know anything about your book. You could post a graphic with your quote to really capture your followers’ attention. At Book Brush, we have a versatile selection of quote templates you can use to promote your book. 

Post Real Reviews To Turn Followers Into Readers

Posting reviews can build trust with your followers and validate your work. People respect others’ opinions. When someone sees a positive review, they are more likely to read it. One thing to keep in mind when choosing a review to highlight is to look for one that targets a specific point. When a person sees something in a review that they are specifically looking for in a book, this will pique their interest. If someone specifically likes books that keep them on the edge of their seat, they’ll be more likely to buy a book that has a review stating that the book had a lot of twists and turns. At Book Brush, we have many graphics you can edit with your reviews to post on social media. 

Be Authentic

While promoting and posting about your book is important, taking a break and posting about you as a person is just as necessary. It’ll be refreshing for your audience to get to see the real you. Your followers will enjoy seeing posts about your book, but they’ll also want to get to know you as a person. They will be more likely to want to support you. You could share behind-the-scenes posts that give them a sense of the process and give more of a look into your life as an author.

Engage With Your Followers

When you engage with your followers by replying to a comment they made on your post, it makes them feel seen and even valued as a follower. They understand you’re busy, and by taking a few minutes to reply to your followers, it’ll potentially mean more to them than you’ll know. This could lead to them feeling grateful and wanting to support you as an author by reading your books. 

Throw A Giveaway

A giveaway is a great way to bring attention to your book, build excitement, and even give your followers a taste of your work. Whether they win or not, they’ve become intrigued or curious with some aspect of your work since they wanted a free gift from you. This could potentially lead to a sale in the end. 

In Conclusion

While social media can be intimidating, it doesn’t have to be. With these tips and with Book Brush’s graphics, you’ll be able to captivate individuals into wanting to be more than just a follower of yours on social media, but a loyal reader.