You’re in the phase where your book will be coming out soon, which is exciting, but you may be wondering when the appropriate time is to promote it. The biggest thing to remember is you won’t want to promote your book too late. More than likely, as an indie author, you’ll want to promote your book earlier than you may expect. Below, we’ll discuss the best times for you to start promoting your book. 

Why Is Timing Important With Promoting Your Book?

Timing when promoting your book is everything. Promoting your book is no easy task. There’s a lot of preplanning that should occur, and that takes time. Give yourself plenty of time to prepare so this process doesn’t stress or overwhelm you and cause burnout. Not to mention, presales are incredibly important. When you don’t give your audience plenty of notice to preorder your book, your presales will be lackluster. Presales can build momentum for your book, and they often determine if a book ends up on a “best-selling” list. They also lead to quick reviews. The more people who praise your book early on, the better.

Timeline To Promote Your Book

• 6-12 months before you release your book – This is the ideal window of time to get started building buzz around a book that’s in the works. This is your opportunity to build your author brand, network with your peers or influencers, and connect with your audience.
• 3-6 months before your book release date – During this time, you can build the hype of your book by teasing and revealing the cover. It’s also where you’ll want to set up presales.
• 1-3 months before you release your book – This stage of promotion is all about counting down until the release of your book. You could post graphics that count down how much longer it’ll be until your cover is unveiled.
• Week of your book release – This is the final stretch before your book goes on shelves. You can start getting your audience excited by posting a quote from your book. You could also throw a launch party. 
• After your book release – While it may be easy to think that promoting your book stops here, that’s not the case. The promotion needs to continue. You can post graphics that display a review someone left for your book. Keep posting, networking, and doing collaborations. 

In Conclusion

Timing matters when it comes to promoting your book. By giving yourself plenty of time to promote, you’ll get a better response from your audience and sales, and you’ll avoid overwhelming yourself in the process. 

To aid in promoting your book, make sure you check out Book Brush. It’s an author-focused tool where you’ll have countless graphic templates at your fingertips. The graphics are stunning and will catch your audience’s eye. You’ll be able to edit and get your new graphic ready to promote your book in no time.