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The Importance Of Word Of Mouth Marketing For Authors

By Mackenzie Harrison

Word-of-mouth marketing (WOMM) is an essential way for authors to get their books out into the world. Word-of-mouth marketing is when someone raves about a product from person to person. Essentially, it’s a positive discussion about a product. Word-of-mouth marketing can include discussing the product with friends, family, and social media. For example, when someone reads your book and loves it, they will go to their friend and recommend it. The friend may then read your book and recommend it to someone else. This could create a cycle of people introducing their friends and family to your book. Word-of-mouth marketing can also be done through social media. If an influencer posts about your book, it could encourage their followers to read it. The followers may then read your book and post about it as well.

Below, we’ll discuss the importance of word-of-mouth marketing for authors and how to use it to your advantage.

Increase Brand Recognition 

Word-of-mouth marketing is a great way to get your book out there into the world and get more brand recognition. When the chatter gets started about your book, it can broaden your audience reach, introduce your book to new people, and potentially grow your fanbase. 

Trusting Recommendations

When it comes to your family members, friends, and peers, you likely trust their opinions. Especially when they’ve built credibility over time, and their opinions or recommendations haven’t steered you wrong. When someone like that recommends a book, it will probably intrigue you and entice you to try it out. This is where word-of-mouth marketing can really thrive. If someone were to post about your book on social media, it could start a cycle of their fans reading your book and then posting about it, and then their fans reading and posting about it, and so on. When you trust someone, whether it’s a friend or an influencer you’ve followed online for quite some time, you want to see what they are raving about and see if it’s worth the hype because if they like it, you might like it too.

Increase Sales

Word-of-mouth advertising can significantly encourage others to read your book, which in turn will positively affect your sales. For instance, have you ever seen an influencer online or a review of a product, and it was so good that you just had to try it yourself? You’re not the only one! This becomes a chain reaction, and more and more people will want to try it too. The more people that rave about your book, the better the sales.

How You Can Build Your Author Brand Using Word Of Mouth Marketing

There are a few different ways that you can use word-of-mouth marketing to your advantage. For one, you can encourage your readers to leave a review of your book, collaborate with those who write blogs, have a podcast, or YouTube channel. You could send them a copy of your book and have them review your book on their platform. You could also post graphics quoting their review on social media to entice others to read your book. You can do this by using Book Brush. Book Brush is a tool that’s designed with authors in mind so they can create graphics to promote their books with ease. There are several templates in the “Community Templates” section that you can choose from and edit to fit your needs. These graphics will get your book to stand out more and they are a unique way to effectively promote it. 

In Conclusion

In conclusion, word-of-mouth marketing is incredibly important to increase your audience reach, boost sales, and build customer loyalty. When focusing on word-of-mouth marketing, don’t forget to include Book Brush in promoting your book. You can use one of the many templates available to fill in one of your positive book reviews to post on your preferred social media platform. When people see what others are saying about your book, they will want to read it themselves!

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