You’ve completed your book, and you’re already thinking about your next one. However, your first book isn’t finished. In fact, your journey marketing your first book is just beginning and shouldn’t be neglected because you’re working on another title. If you’re unsure what to post in between book releases, you’ve come to the right place. Below, we’ll cover how to keep your readers engaged in between book releases.
Let’s begin!
Create Polls On Social Media
This is a great opportunity for you to get the conversation started with your readers, keep them engaged, and receive useful feedback you can use.
Some questions you can ask your readers include:
- Do you prefer Ebooks, hardcover, or paperback books?
- What’s your favorite trope?
- If you could have dinner with any of the characters from my book, who would it be?
Revisit Your Backlist
While you’re in between book releases, this is your chance to revisit your backlist. You can post about your older titles, such as quotes from those books, discuss characters, and create fun things like a movie trailer for those books.
Give Your Email Subscribers Exclusive Content
While you’re in between book releases, you can give your loyal fans something to look forward to. You can offer extended or deleted scenes, short stories, free downloads, behind-the-scenes of the writing process for the new book, reading recommendations, and more.

Use New Graphics For Fresh Content
Reposting the same photo of your book cover can get stale. Finding and posting new graphics that follow the current seasons, holidays, and trends will keep your content fresh and eye-catching to your fans and new audience.

Try Posting Unique Content
You don’t have to stick to just posting the same cover of your book. To keep your content fun, new, and unique, try creating posts with quotes from your book, top reviews of your book, graphics or videos of your characters, movie trailers for your book, etc.

Celebrate Milestones With Readers
Did your book win an award, did you get a good review, or hit a milestone with the number of followers you have? Post about it! This is your chance to acknowledge a milestone, give thanks to your loyal readers, and celebrate a win with your fans.

Start Building Anticipation For Your Next Book
It’s not too early to start building the excitement of your next release. You can tease your fans about the upcoming book cover release, post a little behind-the-scenes of the writing process of your new book, and have a countdown for when you release the title of your book.

Final Thoughts
One of the biggest things you can do in between book releases is to show up, be present, and engage with your fans.
With the help of Book Brush, you can quickly and easily create high-quality graphics and other content to promote your book. With countless graphic templates, you’ll find a graphic that stands out and gets your book noticed. This way, you can continue to consistently post content that’s fresh, intriguing, and unique.
