Are you looking to get readers excited about your book, build your author brand, and strengthen your engagement and connection with your audience? One of the best and easiest ways to achieve that is with author swag. Creating and advertising your author swag doesn’t have to be stressful; in fact, when done correctly, it can be quite fun! Your readers will love the swag, and they’ll be excited to support your book. Below, we’ll discuss some of the must-have author swag items that readers will actually want. 

Bookplates

A bookplate is a sticker that goes on the front of a book. Giving readers a stunning bookplate that’s signed by you is a personal touch that they’ll appreciate. They can place the bookplate in their copy of your book. This would be a great keepsake for them. 

Coasters

When reading, what’s better than diving into a good book while drinking a cup of coffee? The answer is nothing. Coasters are a great swag item to have available for your readers so they can use them while drinking coffee and reading your book. With some of the swag items on this list, they will get tucked away or hidden, like a bookmark. A coaster will be out in the open at all times, bringing attention to your book and brand. Designing coasters is simple with Book Brush. You can design them within minutes with this helpful tutorial.

Postcards

By putting your cover and title on a postcard, it could be a keepsake for your readers. They could frame the postcard or even use it as a bookmark. To take it a step further, you could sign the postcard to make it more personal and special for them. 

Bookmarks

When you think about book swag, one of the first things you’ll likely think about is bookmarks. You can never go wrong with bookmarks, as most readers will have a collection of them. You can add your book cover, logo, name, etc. Bookmarks are usually a big hit.

Magnets

Magnets are a fun and versatile swag item. You can add your name, book cover, book title, and logo to it. It’ll be a conveniently small item for your readers to collect, yet still fun!

A Mousepad

If you’re looking for a more unique swag item, a mousepad is a great idea. Many people still use a mousepad in their home office or at work. You can put your book cover, name, logo, or even a quote from your book on it. 

Microfiber Cleaning Towel

Another unique but useful swag item is a microfiber cleaning towel. Readers will be able to use the towel to clean their e-readers or their glasses. You could put your cover or even a quote from your book on it.

In Conclusion

There are several author swag items that are fun, exciting, and unique that you can design that your readers will actually want. At Book Brush, we have a lot of easy-to-use tools that you can utilize to design awesome swag items. To learn how to design these swag items, we have a quick tutorial you can check out! We also have several templates you can use to create bookmarks, postcards, and bookplates. They can be found in the ‘Community Templates’ section in ‘Custom Creator.’ Happy creating!