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How I Used Book Brush to Support a Chirp Deal

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Audiobook retailer Chirp Books is known for offering fantastic daily deals to its listeners. When I learned that A Royal Scandals Christmas: Three Holiday Novellas would be a Featured Deal in December, I knew Book Brush would be the ideal tool to bring the sale to readers’ attention. Video Trailer When notified about the upcoming sale, I double-checked the book’s metadata to ensure it was current on my website and all retail platforms. The book’s video trailer was outdated, so I created a new one using tips I had learned in Book Brush’s Book...

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How to Brand your Author Website for Maximum Impact

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Have you ever walked by a shop window with a display so gorgeous, unique, or curious that you just had to step inside? In the space of a single glance, the shop proved it knew your taste and piqued your curiosity. With just a few feet of real estate, it convinced you that today you were going to have an experience you’d remember for a long time to come. This is the power of a strong brand, and it’s entirely in your power to cast a similar spell with your author website. All it takes is a thimble-full of know-how, a dash of reflection, and the...

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6 Typography Tips for Graphics and Book Covers (with 35+ font pairings)

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Fonts are one the best ways to convey genre to your readers. And as such, the wrong font can make even the most gorgeous artwork look messy. Don’t worry, Book Brush is here to help! We recently ran a series on our Instagram of font pairings to give authors some inspiration and direction when making their graphics and book covers. And now we’re bringing that insider knowledge to our blog, plus 6 great tips for working with typography. Typography Tip #1: Keep your graphics accessible and legible by using a distinctive font for your title or...

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12 Awesome Holiday Book Ad Templates For Authors

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It’s that time of year again: the holidays are upon us! Our number one mission at Book Brush, though, is to always do our best to make your life easier. You’ve got enough to do as an author, so let us make your holiday book marketing a peppermint-scented breeze with these 12 fantastic templates. Holiday Template #1 The realism of this snowy, glittery community template has made it one of the most downloaded in all of November! Text and book cover are easily switchable to match your book’s marketing needs. Holiday Template #2 You can...

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How To Use Images In The Four Phases Of A Book Launch

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I recently had a very successful (for me!) book launch for my latest novel, selling 5,838 units on Amazon in pre-orders and in the first week of launch. Book Brush images were an integral part of the campaign behind that success. How do I use Book Brush to support a launch? Preparation I use a freelance cover artist to do my covers, and I ask her to also prepare images (without text), based on the cover design, which I can use for Facebook and BookBub ads. She prepares the images in Facebook horizontal and square formats, and in BookBub’s...

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5 Ways To Make Animated Templates Work For You

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Wow, how fun and fast are premade animated templates? You get music, movement and your book cover all in one short meme! Book Brush has created Animated Community Templates as a new approach to get movement into your ads, a mini book trailer if you will. And I will! Let’s Get Started Start with the Custom Creator Tool Then find Community Templates and filter to Collections then Animated Mockups. Tip: Be sure to turn on your speakers, these have music!! Examples 1 & 2 Once you choose an Animated Mockup, the editing process is so fast. You...

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The 5 Key Steps to Building a Successful Author Branding and Marketing Campaign!

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Every author I know has struggled, at one point or another, with how to effectively market their books. So, as an author coach for over a decade, I decided a few years ago to learn all I could about what works and what doesn’t when it comes to book marketing strategies. And while it would take much more time than I have writing this article to run through all the critical elements of a marketing campaign that actually works (you can read more about that here), I decided to approach it from an angle that tackles the most crucial error most...

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Ideas To Help You Create Paperback Book Spines

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In the past few posts, we’ve talked about creating back covers that lead to sales, a deeper dive on writing blurbs, using segments of those blurbs in advertising memes and now for some do’s and don’t for creating the spine of your paper or hard back book. Note: see this post on creating paperback covers which explains a lot about what the various lines on your template means, why you need to pay attention to them. Right off the bat, the biggest issue I see with spines is the fold line. Yes, the paperback printers are careful about this, but...

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Using Book Blurb Lines In Your Ad Images

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In the good old days, readers bought books in bookstores. They traveled to the store and unless they were shopping for a specific title, readers then wandered the aisles in general or headed straight for the section with their favorite genre. After browsing, they made a decision to buy based on three things: an enticing cover, an intriguing back cover description, and a captivating first page. Today’s online shopping experience relies on those same elements: traffic to get to the virtual store, an eye-catching cover image, a reader-hooking...

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Deeper Dive On Creating Book Blurbs

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Do you dread writing your book blurb? I used to, but now it’s actually fun! We all know that getting a reader to our selling page is step one. Book Brush can help you create social media memes that rock and will drive customers to this all important page. The next step is to engage them enough to keep reading the blurb we’ve meticulously crafted and then finally to click that buy button. I have 6 ways to help you with that. In Teresa Conner’s blog she mentions how to create a back cover and touched on blurbs. I’m going deeper on crafting...

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