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10 Impressive Author Website Designs to Learn From

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One of the most important tasks you can undertake to support your authoring career is to create a compelling, easy to use, and informative website for your readers. Do I really need a website? Won’t readers find me on Amazon, Barnes & Noble, Apple Books, etc.? Your readers will absolutely find you on the various eBook, audio, and paperback retail sites. However, your author website is like a one-stop-shop where your readers will be able to check out your books, sign up for your newsletter, and more. What should I include on my website?...

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More Ways for Authors to Run A/B Split Tests

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Marketing for authors is a never-ending quest to get our books in front of as many readers as possible for as little money as possible. After all, we’d like to make a profit on our book sales! So, when it comes to advertising on platforms like BookBub, it’s critical to test what works or doesn’t work when attracting readers. (If you missed the previous post, you can read here How to A/B Split Test BookBub ads.) However, like the title suggests, BookBub isn’t the only place where authors can run A/B tests. Today we’re going to take a closer...

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The 7 Graphic Images You Need For Your Book Pre-Release

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A book release is an exciting time for authors. It’s also nerve wracking and filled with tasks that must be done for a successful and engaging launch. I’m going to help make the graphic part easier for you. COVER REVEAL IDEAS I usually start my launch or pre-release with a cover reveal or a sequence of reveals. Idea 1 You can create a fast, teaser image using Book Brush’s torn paper reveal. 1. Start with Ad Size in the Custom Creator. I’m using the square Instagram Size 2. Then click Book Templates and filter under REVEAL. I played with a...

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5 Tips for Designing Author Newsletters

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Newsletters are the only way authors can directly reach their readers without relying on paid marketing on a social media platform. It’s a super important part of an author’s brand. You want your newsletters to get opened and most importantly—you want them read. So, I’ve come up with five great tips to whip your newsletter into shape! (Personally, my favorite newsletter service is Mailerlite. You can find more about them here: Save Your Sanity & Your Pocketbook With MailerLite. I’ll be using screenshots from my own author newsletter...

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How To Use Transparency When Designing Book Ads

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I admit, at first the topic stumped me, then I realized I use the transparency tools in Book Brush all the time. So I’m going to show you a few of my favorite ideas and how to use them for your ads. As usual, we’ll start out simply and go to a bit more complex. But remember Book Brush is built for easy use. TRANSPARENCY USING OVERLAYS Overlays are simply that, an image that overlays the background.  When you select one, the overlay immediately fits to the size of the ad or cover you’re in creating in Custom Creator or Cover Creator. 1) Choose...

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10 Questions To Ask When Hiring A Book Cover Designer

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There are many talented cover designers out there. But how do you know which one is the right designer for you and your book, and how can you use Book Brush to aid in the process? Let’s start with the basics Where do you even start looking for a reputable designer? Facebook, Twitter, and Instagram are great places to seek out groups of writers in your genre. Once you find a group, ask for recommendations. The majority of indie authors are happy to share. However, once you have a few suggestions, you’re not done. In fact, this is just the...

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How To Create A Cover For Your Print Book

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Welcome to a new series of Book Brush blog posts that are dedicated to a specific how-to on one of our tools. This time it’s the Cover Creator. Inside this tool is the availability to create E-book, Print and Audiobook covers. Today we’re going to focus on Print Covers. PRINT COVERS Kindle and Ingram Spark have very specific requirements that need to be followed or your cover will be rejected. The idea of this post is to alert to those issues. Let's begin. 1) Open Cover Creator2) Choose Print You’re offered two drop downs TRIM SIZE which is...

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How To A/B Split Test BookBub Ads

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The life of an author is a never-ending dance of creativity and not just on the page when dreaming up new stories. One foot is solidly in the writing world while the other must keep equal pace in the realm of marketing. In addition to cover design and honing the sales blurb before publication, marketing also leverages a platform centered around a website and email list. (See past blog post My 8 Favorite Platforms to Market Your Books) However, once that basic foundation is in place, many authors take their efforts to the next level through...

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My Ten Favorite Pinterest Book Templates For Authors

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I’ve mentioned this in a couple of prior posts that Pinterest is one of my favorite social media platforms because I can actually link to a product which means sales! Pinterest gurus make a point that there should be consistency in your background and colors. Well, Book Brush makes this easy with its templates to allow you to extend your reach on social media simply. No major decisions. Basically pop in your cover, change your text. All your holiday books can look the same, so a viewer will immediately know it’s you. Let’s begin. >Open...

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Create An Eye-Catching Author Facebook Cover Image With Book Brush

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Do you ever scroll through Facebook and wonder what about your profile catches the eyes of a potential new reader? Is it your profile picture? Your content? While both of those things are very important to create your brand and marketing, but there is one specific item on your Facebook profile that needs to be a primary feature of your marketing plan. The cover image. While most people use it to show off a beautiful image from their personal life, yours can be beautiful and beneficial with a few clicks of your mouse. Book Brush provides you...

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