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How To Prepare For A Book Series

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Some authors write a book and the characters are so lovable (to both the readers and to the author), that it turns into a series. Others write-to market and find that the best way to have a more promising income stream is to write a series rather than standalones. Whatever the way that you stumble upon the potential of writing a series, here are some basic steps that will help you outline your plan to publish a series. Decide if it will be a standalone or a cliff hanger series As a series writer, I’ve written both types, and I’ve learned that...

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3 Simple And Effective Book Ads Using Animation

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I’ve said it many times, images often create more interest than words, and when you add motion, meaning animation, you exponentially increase your viewer’s interest. I’m going to show you 3 simple animations using Book Brush’s animation tools in their Custom Creator. Tip: The animation tools in Book Brush are simple to use, just remember to add the animation Hide when you don’t want your object to show. Example #1 I decided to make a Face Book sized ad, so picked that ad size to set up my workspace. Of course, my first fun task is to find the...

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7 REASONS I USE ZERO DRAFTS (AND HOW YOU CAN TOO)

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If you have been in the writing community for any amount of time, you’ve probably heard a term circling around: zero drafting. You’ve probably visited multiple websites, watched YouTube videos, and listened to podcasts, deciding you want to try it for yourself. But! What exactly is a zero draft? How do you use them? Is there a specific or “right” way to write one? All good questions and as I love to do, I’m going to explain what I interpret as a zero draft and why I use them. Disclaimer: I don’t ALWAYS use zero drafts. This is mostly due to...

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11 Examples Of Customizing Book Ad Templates

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Today’s blog is not only showing you examples of templates, but how to make the changes inside the templates to customize it using Book Brush Tools. Through the past few months, I’ve shown you many ways to think outside the box as you to look at templates by using the book’s title, the cover imagery and colors. For those blogs I used what we call at Book Brush, our Instant Mockups. But are you aware there is another way to find templates to use that can give you faster results and more control depending one what you’re trying to accomplish?...

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5 Marketing Strategies For Your Non-Fiction Book

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As a self-published author who writes Christian non-fiction books, I must admit that marketing was not even a blip on my radar when I wrote my first book. Honestly, the biggest issue I faced was getting that book out of my head and onto paper. Once I finished and submitted my book to the various self-publishing platforms, I thought I was done. I genuinely believed readers would gravitate to my book out of the millions available. Sounds kind of comical now. I did manage to sell about 200 copies of my book in a few months. Impressive for a new...

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9 Template Ideas Using 3 Criteria for Standout Action/Adventure & Thriller Book Ads

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Using predesigned templates can save you a huge amount of time and energy in the marketing side of your author business. At Book Brush, we call these Instant Mockups, and I use them all the time. For this post I’m going to show you how I used 3 criteria; the book’s title, the cover imagery and colors in choosing templates for three vastly differing books. Using The Title I wouldn’t do much except add a retailer “stamp”. My takeaway: This image jumped out at me. It feels right for the title. It could be used for the imagery and the...

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How To Make A TikTok Style Book Trailer

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TikTok seems to be the rage right now and after reading Brianna Bennett’s post about it, I thought why not make a book trailer in TikTok fashion. That means 15 seconds. Why 15 seconds? Apparently TikTok has a commitment with their music provider for 15 seconds of free play time. (They do allow linked vids for 60 seconds and are considering 3 minutes.) So, we have 15 seconds to promote our book. This short and snappy taste of your book doesn’t have to post on TikTok, just be in the style and length of one. After all, people seem like...

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How to Use TikTok to Boost Your Book Sales

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As Christina Kaye puts it in her article about Instagram Stories, “It seems like, every time we turn around, folks are telling us we have to be on this social platform or using that social strategy. And it seems like every few months, each platform launches another new way to use it. How can an author keep track of ALL THE THINGS?” Being an independent author is a tricky business, especially when it seems like everyone and their mother is fighting to get a piece of the action! Social media has made us more connected than ever, and that is...

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13 Instagram Mockup Ideas for Authors of Fantasy & Sci-Fi Novels

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Do you use Instagram to promote you and your books? I do. And today I’m here to show you ways to use mockups for your Fantasy or Sci-Fi novels with a different twist and make this great social media platform work harder for you. Tip: I’ve been studying Instagram and recently found out that when the poster (you) adds a somewhat lengthy caption, the post actually gets more interaction in the comments than a short caption. We all want that. So, talk about your book and maybe why you chose this image. Book Brush gives you a super-easy way...

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What Book Covers Sell Best: A Review of Best-Selling Book Covers

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What makes a book cover sell? Analysis of bestselling covers Have you heard the saying, “Great brands sell emotions not products”? It’s up to debate how true this statement is, but good books sell stories and emotions. If a reader wants to feel scared, they choose horror; the rush of adrenaline — thriller; the sense of wonder and adventure — fantasy. And a book cover is essential at conveying both: the content of the book and its mood. The covers that do it with nuance, accuracy, and a sense of style have better success with a target...

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