You spent countless months, weeks, days, and hours writing your book. The hard work of the writing process is over, and you’ve finally published it. What’s next?
The answer is marketing. Marketing a book is often procrastinated and even dreaded by authors. This is because marketing their own work might feel awkward, overwhelming, and repetitive. Many authors also start right away on their next book, so there just isn’t enough time in their day to market their book. Some authors also just aren’t aware of everything that needs to be completed. Below, we’ll cover common marketing tasks authors often put off or forget so you don’t!
Maintaining An Online Presence
Maintaining an online presence is often the most neglected marketing task by authors. Not every author likes to keep up with social media; however, in this day and age, if you’re not on social media, you’re invisible. Unfortunately, trends are always changing and keeping up with social media can often feel like a full time job. Just remember that keeping a consistent online presence can grow your audience and increase sales.
Keeping Up With Your Email List
One thing you don’t want to underestimate is the marketing power of your email list. Unlike social media, your email list is full of fans that specifically subscribed because they want to hear from you. Sending out a newsletter consistently will keep your books and author brand in the front of their mind.
Maintaining Your Author Website
As an author, it’s easy to create a website after your first book is released and then forget to keep it updated. However, after a reader discovers a new book they enjoy, the chances of them going to the authors website is high. They may want to learn more about the author, discover their other books, and find upcoming events the author may be attending. Keeping your author website up-to-date will look more professional and keep your fans informed. Make sure to include information, such as:
- A link to signup for your newsletters
- Working links that direct readers to all of your books
- A current author bio
- Upcoming author events or appearances
Keeping Track Of Marketing Analytics
It’s not uncommon for authors to market their books but not keep track of what marketing tactics are working and what aren’t. These kinds of trends are important, as they show what efforts you should continue doing and what needs improvement.
In Conclusion
Marketing may seem overwhelming at first, but it’s important to remember that your marketing approach doesn’t have to be overcomplicated. However, if you feel like you don’t have enough time in the day to properly market your books, there’s a solution: Author Anchor.
Author Anchor is a platform that connects you with not just an assistant, but an author assistant, to help you with your long list of tasks, like marketing your book. Some of the other tasks that assistants at Author Anchor are trained to handle include website and blog upkeep, cover design and graphics, administrative tasks, AI tools and automation, social media management, marketing and promotion, advertising support, and book production and management. If you need a little help handling some of your tasks, Author Anchor is here to match you with an author assistant to take some of the weight off your shoulders!
