There’s a clear difference between an author who has scattered and random content and an author who posts careful and thoughtful content. If you’re looking to make your author brand feel more deliberate, you’ve come to the right place. Below, we’ll discuss what makes an author brand feel intentional instead of random. 

Let’s begin!

Why Does Consistent Branding Matter? 

Readers used to discover books primarily in stores. Nowadays, readers often discover authors first through social media before they end up checking out their books. A consistent brand makes authors appear more professional and encourages readers to stick around to see what kind of books and content the author has to offer. Readers will also start to recognize the type of content authors provide and will start anticipating it. 

A Defined Tone

When you use a different tone with each post, it feels inconsistent and makes it seem like a different person is posting each time. Readers will sense that and won’t trust your brand as it feels inauthentic. The right tone should align with your author brand and remain consistent with every post, share, or comment. 

Keep Visuals Consistent 

Visuals are the perfect opportunity to start building familiarity with your audience. To keep consistent, try to use the same fonts, style, vibe, and color palette. 

Don’t Let Your Content Stray 

Posting strategically about your brand will go a lot further than posting random content. Try to keep all of your content around your books or you as an author. For example, you can post about characters from your book, behind-the-scenes of your writing process, quotes from your book, graphics that promote your book, etc. 

Match Your Content Style To The Genre Of Your Book

Your branding should match the vibe of your book. If you’re a thriller book writer but you’re using light colors that would match a romance author brand, it’ll confuse your audience. You should pick an overall vibe for your books and brand and stick to it. 

Final Thoughts 

How you strategize, maintain, and portray your author brand matters. With proper planning, your author brand could feel intentional instead of random.

To create consistent graphics that go with your brand, Book Brush is here to help. You’ll be able to design on-brand graphics that elevate your book marketing tactics and get your book noticed.