When you think of how readers find books, you likely think of them finding them at the library or at the store. This may have been true back then, but now with social media and the internet, there are many more ways for readers to become aware of books. 

Below, we’ll cover how readers actually find books so authors know how to tailor their book marketing tactics. 

Word Of Mouth

Word of mouth is one of the best ways for readers to learn about books. They trust their loved ones’ recommendations. If they recommend a good book, the chances of them reading it are high. 

Browsing On Amazon 

It’s not uncommon for readers to look at different categories on Amazon when trying to find a book to read. They may look at the “best seller” list, a list of recommendations based on the last book they read, or the “customers also bought” category. Readers might also type in specific keywords, for example, typing in “Christmas small town romance” books.

Social Media

Between book promotions and other readers discussing the books they read, social media is a great place for people to find their next book. Nowadays, social media is full of readers posting about a book they loved, and this gets the conversation started on which book you should read next. 

Using AI

One of the newer ways readers are finding books to read is by using AI. For example, you can type into ChatGPT what you’re looking for in a book. It’ll give you a list of popular books, provide a list of tropes, and discuss why the book is a good fit for you.

Book Stores And Libraries 

You just can’t go wrong with getting coffee and spending the afternoon in a bookstore. One thing that authors need to know about this method is that this is where having a good-quality book cover matters. When people are walking through a store, the first thing they will look for is a book cover that stands out to them. You need a cover that will shine brighter than the rest and entice the reader to choose your book.

This is where Book Brush comes in. You’ll be able to create a high-quality and eye-catching book cover in minutes. Your book deserves the best cover, and that’s exactly what you’ll get when you create a book cover with Book Brush. 

Final Thoughts

As an author, it’s important to know where readers actually find books, so you know how to properly promote yours. Tailoring your marketing to one of these methods is a great way to get your book out there and to get conversations about your book started.