Technology is always changing, and search tools are no exception. The old-school way of searching online was that search engines would pull information primarily from websites and blogs. Now, AI search tools expand results and can pull information from other sources, such as reviews, videos, websites, blogs, and even social media. 

This means that as an author, your social media page and presence are crucial. Without a strong social media presence, you’re practically invisible in the eyes of AI. Below, we’ll dive into why social media matters more than ever in the AI search revolution. 

Let’s begin!

AI Looks At More Than Just Websites 

Keywords and backlinks were key in getting noticed in traditional search engines. However, AI is different. A few things AI looks for are: 

• Relatability to the topic that’s being searched
• If your content shows your expertise on the topic 
• Engagement with your posts, whether people commented on or shared them. 

Consistency With Social Media Matters 

AI appreciates it when there’s a pattern. Whether it’s consistently posting or building a recognizable brand, it helps build trust with AI. 

Social Media Supports Long-Term Search

Well-planned content that is often pulled from social media will continue to get referenced by AI over time. This means that when used correctly, AI could be a great promotional tool. 

Social Media Helps AI Verify You’re A Real Brand

One thing that AI tries to distinguish is reliable information by real brands from information misunderstood by untrustworthy sources. It looks to make sure your account is active and that you have a genuine audience.

In Conclusion 

In the end, strategy and consistency with social media matter more than just engagement; it also matters to be recognized by AI search tools. 

Maintaining a strong presence on social media as an author is incredibly important; however, it’s often difficult to keep up with. Whether you don’t understand how to grow your author brand on social media or you don’t have enough time in the day to dedicate to promoting your book online, it’s not an easy task to keep up with. This is where our Social Media Management service comes in at Book Brush. Our team will step in and up your social media game by staying up-to-date with current trends, amplifying your online presence with quality posts, engaging with your audience, and maintaining your tone to build a consistent brand.