As an author, you need something that’ll connect you to your audience, and a newsletter is the perfect way to achieve that. Newsletters are a relatively easy way to inform your readers about anything new with your author brand and create a community. If you’re not sure if a newsletter is right for you, we’ve got you covered. Below, we’ll discuss why authors need a newsletter.
Build An Inner Circle
Those who subscribe to your newsletter want to be a part of your inner circle and get details on your books, you as an author, or get the inside track that others may not get otherwise. This is your chance to connect with your fans and allow them to get to know you. You can share behind-the-scenes or give details on what inspires your books.
Increase Book Sales
While writing books is a huge part of being an author, it’s also important to remember that you need to build a community of loyal readers. Your audience won’t know about new material that you’ve written unless you tell them and promote it. Don’t forget to let them know ahead of time that you’re releasing a new book and to entice them to preorder. At Book Brush, we have templates to draw in your audience to preorder your book.
Maintain Engagement
Books can take months or even years to write. When you’re not active with your fans, either through a newsletter or social media, it’s not difficult to be forgotten. This isn’t because they’re no longer interested in your books, but life can get busy. They may begin to focus on other books. By popping into their mind either through a newsletter occasionally, you and your book will stay at the forefront of their minds. This will keep them engaged and connected with you until your next book comes out.
Build Excitement With Upcoming Books
Newsletters are a great way to tease your loyal fans with upcoming projects. This builds excitement and anticipation. You can post cover reveals or a countdown to the release of your book. At Book Brush, we offer templates that you can easily edit and use for your newsletter that will hype up your audience and get them sitting on the edge of their seat for your cover reveal.
Author Newsletter Templates To Use
Book Brush has several templates you can use to promote your newsletter. You can quickly and easily edit the template to tailor it to your needs. Below, we show some of our favorite newsletter templates.
Template #1
This template is adorable and one you can’t really pass up. While there are cute dogs in the background, they don’t overshadow the text or the book cover. They are all nicely placed.
Template #2
This would be a great template to use to promote the newsletter for a fantasy book writer. The template feels magical with the beautiful colors of the flowers and the castle in the background.
Template #3
While this template is simpler, it easily gets the point across. The bold text will capture your audience’s attention.
Template #4
This is an excellent template to use if you plan on using your newsletter to connect with your fans more by sharing behind-the-scenes.
Template #5
If you have a book that’s coming out in the near future, this is a great template to use to entice your audience to subscribe to your newsletter. It creates anticipation and intrigue, and they’ll want to subscribe so they can get the inside track on your new book. The colors of the background are also bright and will grab their attention.
In Conclusion
While newsletters can be intimidating, they don’t have to be. Newsletters are important for authors to have, and promoting your newsletter has never been easier than editing one of our templates at Book Brush. You’ll be able to edit a graphic and promote your newsletter in no time!
