Halloween is a fun and easy holiday when it comes to promoting your book. There are countless Halloween or even horror graphics to use and a lot of promo options out there. Once Halloween is over, you have to start thinking of ways to promote your book with the spirit and vibe of Thanksgiving in mind. The good news is this doesn’t need to be complicated.
Below, we’ll cover creative ways to promote your book between Halloween and Thanksgiving.
Let’s get started!
Start Your Holiday Marketing Early
This may seem obvious, but you would be surprised how often authors miss this opportunity. Don’t wait until December to start promoting your book for Christmas. Now is the perfect time to promote your book for Black Friday or Cyber Monday to entice early Christmas shoppers. Even if you don’t run a Black Friday deal, you can still promote your books and sell the idea that your book would make the perfect gift.
Promote Upcoming News
Do you have anything new happening? Are you going to be at an event after the holidays, releasing a new book, announcing that you’re working on a book, releasing a new book cover after Thanksgiving, or having a big Black Friday deal? This is an excellent time for you to build the momentum of those exciting moments. You can post a countdown to the big news. This helps create anticipation, grab people’s attention, and pique their curiosity. This is also great content during the quiet stretch after Halloween and before the big holidays come rolling in.
Create A Holiday Bingo Card
This is a unique and memorable way to interact, connect, and have some fun with your followers while also promoting your book. You can create and post your own bingo card that has different book- and fall-related things listed that they have to do. For instance: read a book with an orange and red cover or read a book that mentions Thanksgiving. Don’t forget to mention that they should read one of your titles in one of the squares. That way, you’re promoting your book without being too salesy.
Update Your Graphics
Creating graphics to promote your book for Halloween is simple. You have countless options to choose from, whether you go the thriller, horror, fall cozy vibes, paranormal, or crime route. They all give a Halloween ambience. Trying to find a graphic to promote your book for Thanksgiving may seem a little trickier, but it doesn’t have to be! You can either go for the fall cozy vibes or even the Christmas route. The nice part about promoting your book between Halloween and Thanksgiving is that you kind of have the creative freedom to choose which vibes you want to stick with.
Create A Thankful Series On Social Media
Creating a social media series is one way you can take a little break from actually promoting your book, create fresh social media content, build stronger connections with your followers, get your audience to interact, and organically create traction for your page. You could make this series around the book theme and stick to the Thanksgiving season. One idea is to create a 5-day thankful reader challenge. Each day you can ask your readers a question.
For example:
- Day 1: What fall book do you read every year?
- Day 2: What author inspired you to become a reader?
- Day 3: What book series are you thankful exists?
- Day 4: What book character do you wish you could eat Thanksgiving dinner with?
- Day 5: What book are you thankful you discovered this year?
In Conclusion
The weeks between Halloween and Thanksgiving don’t have to be slow, and finding creative ways to promote your book doesn’t have to be complicated. You can take this time to connect with your readers, change up your graphics, and have a little fun promoting your book before the busy Christmas season approaches.
To create beautiful fall or even Christmas graphics to promote your book, Book Brush is the tool to use. With just a few simple steps, you’ll be able to create stunning graphics that bring all of the cozy, holiday aesthetics.
