With the holidays just around the corner, it’s the perfect time for authors to plan for early holiday book marketing. Even though it may seem early, waiting until December to start promoting your book could mean missing sales opportunities, since many people like to shop ahead of time for the holidays.
Below, we’ll cover how to prepare for early holiday book marketing.
Let’s begin!
Why Is Early Book Marketing Important?
People get excited and look forward to the holidays, so they start shopping early. Many people start shopping even before Halloween to prepare for Christmas and prevent stress from waiting until the last minute. Marketing your book early helps early shoppers see your promotion and entices them to buy it.
Decide Which Of Your Books To Promote
Review your books and decide which ones you want to promote. See if any of your books bring holiday or cozy winter vibes, or which would make a great gift for a reader. Regardless of whether they are older titles, now is the perfect opportunity to put those titles back into the spotlight.
Create Holiday Graphics Ahead Of Time
Creating several graphics all at once is one of the best and easiest ways to prepare for early holiday book marketing. The holidays are a busy time, and the less you have to do during the rush hour of the season, the better. It’ll save time, energy, and prevent stress in the long run.
Some holiday graphic ideas you can create to promote your book this holiday season include:
- Cyber Monday or Black Friday promotions
- Reader reviews
- Holiday giveaways
- Book cover reveal
- Book bundles
- Seasonal book quotes
Build A Holiday Content Calendar
One of the most stressful things about promoting your book is sitting at your desk, staring at a blank screen every morning because you don’t know what to post. Creating a holiday content calendar is a great way to eliminate the daily stress and the constant wondering, “What do I post?” If you spend a little time at the beginning of the month creating a content schedule that maps out an idea of what you’re going to post every day, it’ll make your mornings go a lot smoother.
Focus On Building Your Email List
Instead of pushing this task off until after the holidays, now is the perfect chance for you to build and connect with your email list. A few ideas you can send to your email list include:
- Upcoming holiday promotions
- A list of your favorite holiday/winter reads
- Your favorite holiday tradition
- A sneak peek or behind-the-scenes of your writing process
Plan Your Black Friday And Cyber Monday Promotion Strategy
These are both incredibly well-known shopping days. Shoppers are looking for the best deals and big promos. Instead of waiting until the last minute to develop a promo strategy, start planning now. You can decide if you want to promote a signed copy of your book, offer a discount, or highlight a bundle opportunity. If you’re not planning on promoting a sale, that’s perfectly okay! You can showcase your books as a great gift for readers.
In Conclusion
The holidays are busy enough, and they don’t need to be busier or more stressful due to promoting your book at the last minute. Planning ahead can help alleviate some of your stress, save you time, and make the whole experience a little more enjoyable.
When you’re ready to promote your book for the holidays, Book Brush can help! With Book Brush, you can create colorful, stunning, and attention grabbing graphics to entice people to purchase your book this holiday season. This tool will make holiday book marketing a breeze!
