One simple word or phrase could stop someone from scrolling and entice them to check out what you’re promoting – we call these power words. Power words are known to evoke emotions in an audience, spark curiosity, and generate excitement. When promoting your book, we highly recommend using power words to potentially boost traffic and increase sales. Below, we discuss 8 power words for author ads that drive engagement.
How Do Power Words Work?
Power words are, as the name implies, powerful words that evoke emotion from people and encourage them to take action. They trigger emotions and make ads stand out. In ads, instead of using long sentences or bland words to get your books noticed, try adding in some power words. You would be surprised at the difference they could make.
1. Limited-Time
When people come across limited-time things, they are afraid the book either won’t be available or they won’t be able to find it at the current price. It adds a sense of urgency for readers to purchase your book as soon as possible
2. Bestselling
“Bestselling” is a powerful word, as it provides instant credibility to the book. It also shows that it’s a popular book for a reason. It makes the reader stop and think, “If thousands of people enjoyed this book, I’ll likely enjoy it too.”
3. Must-Read
This word marks the book as an essential one that people have to read. It’ll make readers subconsciously believe they’ll miss out on something if they don’t.
4. Exclusive
This is another word that makes people believe they’re missing out if they don’t read or purchase your book.
5. Giveaway
People love the chance of potentially winning free gifts. When they see the word “giveaway”, it triggers the need to want to participate. This could drive engagement.
6. New
Readers love new content. When they see the word “new,” it can trigger excitement for them, knowing you have the latest and greatest book that they need to check out.
7. “Can’t Put This Down”
One of the best parts of reading a new book is when you get lost in it. Every reader craves a book that they get enthralled in. When you read that there’s a book that people can’t put down, that’ll pique your interest.
8. Discover
When reading, one thing many readers are looking for is a sense of adventure or exploration. The word “discover” can spark curiosity to want to learn more.
Put Your Power Words To The Test With Book Brush
Now that you know some of the best power words that will draw attention to your ad, it’s time to put them to the test. One of the best ways to use power words in an ad is with an amazing graphic. Between the captivating graphics and intriguing words, your ad will be as powerful as they come.
At Book Brush, you can create a graphic that is capable of stopping people mid-scroll. The graphics are simple to make and can be done in a few short minutes. We have a wide selection of templates you can use that will definitely be an attention grabber!
