Marketing your book is an important way to get your book out there. It’s hard to get sales when people don’t know about your book, which is why book promotion is key. However, this is one task that many authors dread since it can begin to make you feel like a salesperson. However, it doesn’t have to be this way. In fact, you can make promoting your book feel less like a chore and make it feel more natural and authentic for you and your audience. Below, we’ll discuss ways that you can market your book without feeling like a salesperson.
Create An Online Book Club
A book club is a great way to get honest feedback, create connections, and build trust amongst your fanbase. This will allow you to engage with your audience in a more genuine way.
Attend Book Events
Book events are a great way to get out there, meet people, and market your book in a fun way. This will give you a chance to meet readers and introduce others to your book. You could bring items to the event to pass out, like bookmarks, that could be a keepsake for the reader while also casually promoting your book. You’ll be able to quickly and easily edit our bookmark templates at Book Brush. We also have other template items you can make and pass out at book events to get your author brand out there that your readers will love, like bookplates.
Encourage Your Fans To Leave Testimonials And Reviews
When looking for a new book to read, do you often read reviews left by other readers? It’s no secret that readers often trust other readers’ opinions. If there are a lot of positive reviews praising the book, chances are the reader will likely give the book a chance. Excellent reviews typically attract other readers. Encouraging your fans to leave a review is a simple way to increase sales. At Book Brush, we have some templates that you can use to encourage your readers to leave a review. We also have templates you can use that highlight one of your stunning reviews to entice others to read your book.
Create Newsletters
Newsletters are a great way to promote your books and author brand without feeling like a salesperson. Newsletters allow you to build a stronger connection with your readers that’ll feel more natural than constantly posting online. With a newsletter, you can share behind-the-scenes stories, discuss your life as an author, relay any updates you have, host giveaways, and more. We also recommend that you tease any new books you have coming out soon to create the buildup and excitement. You could edit one of our templates at Book Brush to get your fans eager about revealing a new book cover or a countdown until your book releases.
Don’t Be Afraid Of Collaborations
Collaborating with other influencers is an excellent way to broaden your audience reach. You could reach out to influencers and discuss a potential interview, podcast, blog, etc., to discuss your book. Try and have fun with the interviews instead of making them sound more like a sales pitch.
Utilize Social Media In A Fun Way
When promoting your books online, it’s okay to step out of the box and have fun with it. Posting the same cover photo of your book will get repetitive. Not to mention, your audience will likely get bored and keep scrolling. You can utilize templates from Book Brush to create stunning graphics that’ll get your audience’s attention and reel them in to want to read your book. Our templates are unique, eye-catching, and intriguing. You’ll be able to find a template that relates to your book and entices people to want to buy it.
In Conclusion
While promoting your own book can be stressful, it doesn’t have to feel salesy. You can market your book in a more natural and authentic way with these tips. You can also utilize the templates at Book Brush. We offer a wide range of unique templates that’ll make promoting your book a lot more fun!
