There’s something truly special about unwrapping a book for the first time. Seeing the stunning cover and feeling the crisp pages is magic. This is a memorable occasion, which is why so many people on TikTok, Facebook, and YouTube started filming the occasion. This is a movement known as “unboxing.” Below, we’ll discuss what book unboxing means and how it could benefit you as an author. 

What Does Book Unboxing Mean?

Unboxing is when someone opens something recently purchased or gifted to them on camera in real-time. This is done to show the person’s real reaction and first impression of the book. 

The reason why unboxing has become popular is that it allows the viewer to experience the excitement of seeing the book for the first time, along with the person unboxing the book. They will be able to see details of a book that they otherwise might not be able to see or experience from just a picture online. 

Book Unboxing Builds Excitement 

Unboxing videos are a great way to witness the true excitement of seeing a physical copy of the book for the first time. Not only is this a special experience for the person unboxing, but it’s something the viewer gets to experience second-hand as well. It’s a great way to build hype about a book. 

Book Unboxing Can Build Trust

Readers truly trust other readers. They respect their opinions and trust their recommendations. When a fellow reader unboxes a book and recommends it, it will pique others’ interest in the book. More than likely, they will want to check out the book for themselves or at least put it on the “TBR” list.

Unboxing Boosts Sales

When someone posts their book unboxing video, it will reach a broader audience. Hundreds, if not thousands, of people could see the video and increase the exposure of your book. The plus side of an unboxing video is that it can boost sales without feeling salesy.

In Conclusion 

Book unboxing is an excellent way to boost sales and get the conversation started online about your book. If you’re considering having others unbox your book, this could be a positive opportunity for your book and your author brand. 

If you’re looking for other easy ways to promote your book, you can’t go wrong with posting high-quality and unique graphics of your book. Book Brush is a great tool to use to quickly and easily make graphics that will get your book noticed. With countless template options, your promotions will always remain unique and fresh.