Summer is when most people actually have time to read, thanks to vacations, school being out, and changes in routine. Summer allows authors the chance to connect more with people since there’s an influx of readers this time of year. If you’re looking for the chance to connect with readers but aren’t sure how, you’re in the right place! Below, we cover how to show up for readers this summer as an author.
Let’s dive in!
Post What You’re Currently Reading
One thing that readers are typically curious about is what authors like to read. This might come as a surprise, but you don’t always have to post about your book. This is a great way to show support to other authors, create conversations with your audience, and introduce readers to other summer reading material.
Post Older Titles
Don’t forget to promote your backlist. Summer is a great opportunity to reintroduce your older titles, especially if your book relates to the summer theme in one way or another. Readers like to read books that are on theme with real life. For example, they like to read spooky books in fall or cozy beach mysteries in the summer. Maybe your characters go to the beach, they take a vacation, or it’s summer in your book. These are excellent things to mention in your post.
Share Behind-The-Scenes Content
You should share your summer writing routine with your audience. Readers love to learn more about authors and see what their day-to-day looks like. This kind of content makes readers feel more connected to you and makes your content feel more personal and authentic, as opposed to just ads.
Host A Virtual Summer Book Club
Hosting a virtual summer book club is a great way to connect with readers, bring attention to your book, and receive honest feedback. You can assign your group to read a certain number of chapters and virtually meet up every week to discuss what they’ve read.
Create Summer-Themed Content
Add content that follows the theme of summer. This keeps your content relevant and fresh. Some content ideas to create include:
- Summer-themed graphics to promote your book
- A summer reading list
- A poll asking readers what their favorite book to pack for vacation is
In Conclusion
Summer is the perfect opportunity to change up the content you post to ensure it’s relevant and on-theme. You can create a summer book club, post summer-themed content, what book you’re currently reading, behind-the-scenes photos, and create content around your backlist. This type of content will get your audience’s attention, so they can potentially add your books to their summer reading list.
When you’re ready to post summer content, Book Brush is the tool to use to create it. We have countless templates and mockups that bring the summer vibes right to your screen. Your book will stand out with these impressive graphics!
