Preparing for a book event as an author can be exciting but also overwhelming. Book events are a great opportunity to display your work, engage with readers, and build your audience and brand. Book events can be a vital book marketing strategy, which means you should be as prepared as possible for them. If you’re not sure what all you need for your event, don’t worry! Below, we cover how you can properly prepare for a book event as an author so you can get the most out of attending these kinds of events.
Set Goals For Yourself
Before you do any sort of promoting, like an event, it’s good practice to sit down beforehand and map out your goals. Are you wanting to connect more with your readers or grow your fan base? Writing down your goals will give you a clear idea of what you want to achieve with this event.
Choose The Right Venue
If you’re hosting an event, like a book signing or a reading, it’s important that you take into consideration the type of venue you should book. You may want to think about accessibility and seating if you’re going to do a reading. If you’re going to do a signing, you may want to consider a relatively decent-sized venue so people don’t have to wait outside in line.
Promote The Book Event
Promoting the event is crucial. Your audience won’t know about the event unless it’s advertised. The best way you can get people to come is to promote the event on social media. You could also send an email newsletter to your dedicated fans. Don’t be afraid to talk to your local library or other local businesses about potentially hanging flyers for your event.
Bring Book Swag With You
You won’t want to forget to bring book swag with you to the event. You can create countless book swag items and display them at your event. Some of the items you can make with Book Brush include business cards, bookmarks, bookplates, a movie poster, postcards, and graphics to promote your book.
Arrive On Time
While this tip may seem obvious, it’s still just as important. Showing up to a book event late, especially if you’re the host, will come off as rude to your fans. It can also appear that you’re not taking this event seriously. Make sure that you’re on time, if not early, to show that you are appreciative of your fans and the opportunity to be there.
Try To Connect With Your Audience
Even though you’re going to be on a strict schedule, try to soak up the event and connect with your audience. Take the time to fully engage with your fans, discuss your book with them, and don’t forget to thank them for taking the time out of their day to be at the event.
In Conclusion
In conclusion, a book event as an author can be a little overwhelming, especially if you’re not prepared. However, with these tips, you’ll feel more prepared, and you’ll be ready and excited to take on your next book event with ease. The best way to prepare for an event is by creating graphics and other items you could use for your event with Book Brush. You’ll not only feel more prepared, but your little booth will stand out, look unique, and professional. The limit doesn’t exist to how creative you can be with your booth. Make it really shine by creating stunning and captivating graphics!
