You know the saying, “Don’t judge a book by its cover?” That saying doesn’t necessarily work when it comes to actual book covers, as readers constantly judge them. According to a study by Study Finds, nearly 6 in 10 (57%) Americans bought or read a book just based on its cover, and 8 in 10 (80%) admitted to avoiding a book just based on its cover. These numbers show that a cover could either entice your audience or turn them away from wanting to read a book.
A well-done book cover could be a powerful marketing tool to use. Below, we dive into why it is and how you can use it to your advantage. Let’s begin!
Grab Your Audience’s Attention Within Seconds
Within just a few seconds and a quick glance at your cover, a person will know if the cover intrigues them or not, or if they should put the book back. With countless books out there, your book cover needs to make a statement and stand out from the rest to catch a reader’s eye and pique their interest to read it.
Let Your Cover Sell Your Book
Essentially, your cover is the face of your book. It should properly portray the story so that when someone looks at your cover, they get an idea of what the book is about. Your cover should convey the genre and tone of your book. It should also flow well with a stunning graphic and font. Let your incredible book cover do the talking for your story and use it as a marketing tool.
Establish Your Brand With Consistency
One of the most important things with marketing is consistency. When you establish a style, genre, font, or color scheme, your readers will start to recognize your brand and associate it with you. This will become your signature and help your books stand out.
In Conclusion
In the end, your cover is a powerful marketing tool. With the right cover, you can capture people’s attention and entice them to read your book. This can lead to more sales.
If creating your own book cover overwhelms you, we have a solution! Book Brush is the team to turn to for high-quality covers with our Custom Cover Design Package. Our designer will create a one-of-a-kind cover for you that will turn heads and get your book noticed. Schedule a free Custom Cover Consultation to discuss your cover today!
