Book marketing has followed a certain criteria for years, like generic graphics and paid ads. However, generic just doesn’t cut it anymore. Nowadays, when readers are looking for a good book, it seems like they base their opinion on vibes and aesthetics. If the vibe doesn’t feel right, they won’t buy a book. Below, we’ll discuss why aesthetic marketing is beating traditional book ads. 

What Is Aesthetic Marketing

Aesthetic marketing is using visually appealing tactics that ignite emotion and influence people to purchase a book. When using graphics to promote your book, aim for cozy or dramatic vibes and soft color palettes. 

Aesthetic Catches Readers’ Eyes

Traditional ads are becoming more generic and tired. Readers will likely just scroll right past a plain ad that says “buy now”. You need to up your marketing game and bring the aesthetics and vibes. They feel more organic rather than promotional. Aesthetics and vibes are the kinds of things that readers will stop scrolling for. 

Aesthetic Marketing Feels More Authentic 

Readers not only want but they need authenticity. Aesthetic marketing makes your ad feel more human, unique, and intentional. 

Triggers Emotion

Aesthetic Marketing can trigger emotion from readers. It can bring comfort, nostalgia, and escapism. 

Provide Genre Clarity

Ensuring that your graphics follow a certain vibe can communicate the genre of your book. For instance, dark colors would represent thrillers or fantasy books, and soft pastels would represent romance books. 

In Conclusion 

In the end, aesthetic marketing is beating traditional book ads, as it lines up with what readers think, feel, and what they are looking for. 

When you’re ready to create aesthetic graphics, Book Brush is here to help. With countless templates, you’ll be able to create stunning, unique, and high-quality graphics that will capture readers’ attention and entice them to buy your book.