Your author website is essentially a digital business card. Your website should appropriately display your author brand to sell books, establish professionalism, and connect with readers. However, when key elements are missing from your website, this can hinder that. When putting together your website, it’s easy to accidentally leave out important information. Don’t let the lack of information on your website get in the way of promoting your author brand and selling books. Below, we’ll discuss 3 key visual elements your author website might be missing. 

Let’s begin!

#1 A Professional Headshot

When readers go to your author website, this is their way of wanting to connect with you, learn more about you, and check out your work. A headshot of you smiling will put a face to the incredible books the reader has enjoyed. It also makes your website feel more personalized. Not to mention, when you have a blurry candid photo or a picture of your dog, it doesn’t give professional vibes- it’ll feel more amateur. 

#2 Consistent Brand Font And Colors

When multiple colors are used, the website aesthetic won’t flow as well as it could. Your website could end up looking cluttered or messy. To make your profile flow better and to establish more of a brand, we recommend picking a few colors and staying consistent with using them. Try to use them throughout other platforms as well, like newsletters, graphics, social media, your website, etc.

#3 Book Mockups And Graphics

While your book cover is the best way to promote your book, we don’t suggest constantly posting the same photo of your cover. This will become repetitive and quite underwhelming. To really captivate your audience, peak interest, and make your author website stand out, you should use mockups and graphics to promote your book. They’ll keep your content fresh, unique, and eye-catching. You can use tools like Book Brush to easily create stunning graphics that your audience will appreciate. The graphics can be made quickly and hassle-free. There are a variety of graphic options you can create and use on your website, like 3D images, animated mockups, or promotional graphics. 

In Conclusion

While creating a professional and eye-catching author website seems daunting, it doesn’t have to be! With these tips and the help of Book Brush, you’ll be able to create a scroll-stopping website that enhances your overall author brand and makes your website shine.