When it comes to promoting your book, timing is everything. Trying to find that balance can be difficult because you don’t want to promote too soon or too late. The important part of promoting your book is that if you don’t tell people ahead of time that your book is coming out, they won’t know about it. Reaching a wide audience and building anticipation for your book is imperative, and knowing when to start promoting your book will help achieve this. Below, we’ll cover the common timing mistakes when promoting a book that authors should avoid. 

Promoting Your Book Too Early

While building anticipation is key in promoting your book, you won’t want to do it too early. When you promote your book before it’s even finished, and you’ve been building the hype of your book for countless months, your audience may lose interest. At that point, they’ve been excited for a long time, and they just don’t want to have to wait anymore, so they move on. While you should promote your book early, you shouldn’t make your audience wait too long. 

Promoting Your Book Too Late

Promoting your book too late could result in you not creating the appropriate buzz about your release. The best way to stir eagerness, excitement, and have your audience on the edge of their seat waiting for your book to drop is to release teasers before it comes out. When you announce that your book is already out, it doesn’t create that same anticipation feeling that the lead-up does. This could also result in fewer sales by not taking advantage of pre-order opportunities. When your audience doesn’t know about your book in advance, they can’t pre-order it. 

Not Taking Advantage Of Building Buzz On Social Media

While using social media isn’t everyone’s cup of tea, promoting your book on social media before you release your book is ideal. Most people use social media nowadays, and it’s one of the best and easiest ways to promote your book. To create the buzz that we’ve previously talked about, we recommend posting teasers to hype up your audience. At Book Brush, there are templates that you can use to reveal your cover, and there are countdown templates you can edit to get your audience excited about the release of your book. 

Ignoring Seasonal Promotion Opportunities

Launching your book and promoting it around the holidays is a smart move. Most big holidays, like Christmas or Valentine’s Day, are times when people shop for their loved ones. If they are shopping for a book lover and they come across your book, they may be in more of a mindset to buy it. Many people also like to read books that match the theme of the current season or holiday. For instance, if the book is spooky, they’ll be more opt to buy or read it around Halloween. If you have an eerie book, promoting it around Halloween is a great opportunity for you to entice your readers and get them in the holiday spirit. At Book Brush, we have some templates that would fit the spooky vibes that are great for Halloween but could also work any time of the year. 

Not Taking Post-Launch Promotion Opportunities

Promoting your book ahead of time is important; however, promoting your book doesn’t stop right after the reveal. We recommend that you continue to find different promotion tactics even after the grand release and not abruptly stop the promotion momentum. You could attend book events, keep posting on social media, throw a giveaway, create book swag, and more. For instance, a bookmark is a great swag item to pass out at book events. It promotes your brand or book, and it’s something that readers will likely use. 

In Conclusion

The timing of promoting your book is important. You won’t want to tease your audience for months upon months or even years before you finally reveal your cover or release your book. It’s best to find the balance where you intrigue them and get them excited about your book, without getting to the point where they’ve waited so long they lose interest. The best way to entice your audience about your upcoming book and boost interest in it is to post teaser graphics on your social media about your cover reveal and a countdown for your book release. You can easily edit the templates at Book Brush to suit your needs and create a captivating graphic that’ll draw attention. For a variety of different templates and graphics, Book Brush can be your go-to when creating stunning images to promote your book.