Fall is finally almost here, and it’s the perfect opportunity for authors to promote their books. It’s going to get colder outside, which means readers will be indoors more often and have a little more free time. They will be looking for a good book to pick up, which is why promoting your book now is ideal. When some authors hear they need to promote their book, their first thought is to discount it, which makes them hesitant to promote it at all. The good news is, promoting your book doesn’t automatically mean you need to slash your book prices. Below, we’ll cover fall book promotion ideas for authors who don’t want to discount their books.
Offer A Free Bonus
Instead of discounting your book, offer your readers a small bonus. This can be an incentive for readers to check out more of your work. Some fall book promotion ideas include:
- A bonus chapter
- A printable bookmark
- A discussion guide
- A digital art print of characters from your book
Use Fall Quote Graphics
Is there a specific line from your book that fits into the fall theme? Whether it’s a spooky or cozy book, there’s potentially a quote from your book that would fall into that category. You can pair the quote with a fall-themed graphic. This will help catch people’s attention, especially readers who like to read books based on the season.
Get The Conversation Started On Social Media
Sometimes, marketing your author brand doesn’t necessarily mean you need to post specifically about your book right away. Asking your followers questions and getting the conversation going is a great way to naturally interact with them. You can ask questions like:
- “What’s your favorite fall book?”
- “Do you prefer reading scary or cozy books in the fall?”
- “What’s your favorite book you like to revisit every fall?”
When the timing feels right, you can mention your book. This helps marketing your book feel less salesy.
Create A Quiz For Your Readers
You can create a quiz where readers can see which book of yours they should read this fall. You can ask questions like:
- “What kind of fall reader are you?”
- “What colors do you prefer: orange or purple?” (Use colors of your book cover)
- “What’s your favorite book trope?” (Provide examples of some of the tropes you used in books)
At the end of the quiz, you can list and link the book of yours that you think they should read based on their answers.
Create And Share A Fall Reading Playlist
Readers often like to listen to music when they read. This is a great opportunity for you to create a fall music playlist that fits the vibe of your book and post it on your social media platforms. If your book is more on the scary or thriller side, you can use suspenseful music. If your book is cozy or romantic, you can add soft, soothing music to the playlist. This is a fun and unique way to get people excited to read your book.
Use Fall Graphics To Promote Your Book
A new season only means one thing when promoting your book: new graphics. A new season is the perfect time to use fresh, new, and unique graphics that fit the season or vibe to promote your book. Try using fall-themed graphics to promote your book. This will keep your book relevant and get it to stand out.
Final Thoughts
In the end, you don’t necessarily need to discount your book this fall to make it more appealing. You just need to get creative with your marketing strategy!
With the help of Book Brush, you can create showstopping, fall-themed graphics that are unique, high-quality, and will draw your audience’s attention. Creating or editing fall-themed graphics to promote your book doesn’t have to be difficult this season. In fact, with Book Brush, it can actually be fun!
