2025 FULL SCHEDULE
friday, august 1, 2025
More sessions will be posted soon!
Author Anchor: VA's for Marketing
Kevin Tumlinson
3:00 PM CDT
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YouTube for Authors: How to Use Video to Sell More Books & Build Your Brand
Dale L. Roberts
4:15 PM CDT
Video is the #1 marketing tool authors aren’t using enough. Learn how to grow an engaged audience, build credibility, and sell more books with YouTube. Dale L. Roberts shares his proven strategies from growing two successful YouTube channels with over 117,000 subscribers.
The Amazon Ads Reality Check: Best Practices for Real Results
Keith Wheeler
5:30 PM CDT
There’s a lot of hype around Amazon ads—but not enough real talk. In this session, discover the honest truth about what works, what doesn’t, and how to stop pouring money into ad campaigns that don’t pay off. From keywords to conversions to ROI, we’ll unpack best practices that authors at every stage can use to create smarter, more strategic ad campaigns. Whether you’re just getting started or looking to refine your approach, this session will change the way you look at Amazon ads.
SATURDAY, AUGUST 2, 2025
More sessions will be posted soon!
Yes, YOU Can Win: Contests & Awards for Authors
S.E. Chandler
9:00 AM CDT
There are many ways to elevate your author career. Pursuing awards can turbo charge that process. In this workshop, we'll look at different kinds of contests (artists grants, awards for published works, book deals, and literary journal publications), how to prepare and position your materials for submission, how to track all that, and what to do when you win. Believe me, sending regrets never felt so sweet!
How to Make a Traditionally Published Pitch Stand Out
Serena Hanson
10:15 AM CDT
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The 4 Pillars of FB Ad Analysis
Malorie Cooper
11:30 AM CDT
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How to Create a Speech that Can Sell a Million Books
Judith Briles
1:00 PM CDT
Have you got a book … or planning to publish? Now, Create a Speech that Generates a Million Dollars and More!
Speaking sells books—lots of them. Savvy authors learn quickly that hoping book buyers find theirs on Amazon or in any other bookstore may be wishful thinking. They learn and embrace the old-fashioned “face-to-face” approach: have a meaningful message; create insight and magic with their words offering entertainment, encouragement or solutions; and woot—book sales pour forth. Immediately and with payment. Speaking: the golden key to book sales.
• How to create a title that attracts meeting planners and audiences.
• How to pitch yourself to the decision-maker.
• How to move from “free” to fee and get paid.
• How to identify your key points and create stories to engage an audience;
• How to coattail on current events within your presentation;
• How to hook an audience within the first few minutes of a presentation.
• How to morph a speech to a workshop, webinar or online course.
• How to find groups that want your message; and
• How to create a closing that delivers a buzz.
Attendees will come away with the “Cash Cow” 2-Step!
Let’s Get Professional: LinkedIn for Authors
Troy Lambert
2:15 PM CDT
LinkedIn isn’t just for job hunting anymore - it’s a social media channel and a market for selling your books - and crowdfunding projects. But what exactly do you do, and how? In this session, Troy Lambert will outline how, when, and where to use LinkedIn for authors.
Voices That Sell: Marketing Your Audiobook Like a Pro
Leeanna Morgan
3:30 PM CDT
Are you ready to market your Audiobook to the world, whether it's AI or human-narrated? Join USA Today bestselling author Leeanna Morgan and Kathleen Sweeney, Chief Operating Officer of BookBrush, to discover proven strategies that will promote your audiobook to new listeners. You'll learn how to create audio samples for your website using SoundCloud, use the ElevenReader app to create a podcast of your audiobook, and navigate the evolving landscape of audiobook promotion channels. Whether you're a first-time author or a seasoned publisher, you'll walk away with actionable strategies for connecting with your target audience and turning casual browsers into devoted fans. Don't let your audiobook get lost in the noise—learn how to make it the voice that stands out.
100% virtual. Watch sessions on your own time.
SUNDAY, AUGUST 3, 2025
More sessions will be posted soon!
Confidence & Marketing: Turning Author Self‑Belief into more Book Sales (Without the Fear)
Heather Hildenbrand
9:00 AM CDT
Marketing doesn’t have to feel like a cringe-fest of forced posts and awkward sales pitches. If you've ever told yourself you're “just not good at marketing,” this talk will show you how to shift that belief and tap into a version of you who is. Learn how to heal the self-doubt that keeps you stuck and unlock an authentic, confidence-fueled strategy that makes selling books feel easier—and actually works.
Brand It Like a Bestseller: Social Media Graphics for Authors
Kathleen Sweeney
10:15 AM CDT
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Be the Author They Find First: Smarter Visibility Strategies
Stuart Grant
11:30 AM CDT
Strategic Design Essentials and Being Future-Ready: Attendees will learn how to design an author website that stands out in today's competitive market, including visual elements that reflect their genre, immersive features like video, animation, and cutting-edge tools such as augmented reality.
What Makes Readers Rave and Why is it Important? Unlocking the Secrets Behind Positive Book Reviews
Rossana Corniel
1:00 PM CDT
Curious why some books attract glowing reviews while others struggle to connect? This session breaks down the three biggest pitfalls that can lead to negative feedback, and how to sidestep them. You'll also learn three proven strategies to get more reviews, and why connecting with your ideal readers is the secret ingredient that ties it all together. We’ll guide you through attracting, collecting, and using reviews to build trust and boost visibility—without relying on luck.
Market Awareness for Authors: Finding your Neighbourhood
Nat Connors
2:15 PM CDT
Getting your story into readers' hands starts with the perfect cover and blurb—but authors often struggle to balance reader expectations with their unique story elements. In this session, you'll learn simple techniques for aligning your story, cover, and blurb, ensuring that readers clearly understand what you're offering. We’ll use a series of examples from romance, mystery and fantasy, and this material is applicable across all genres.
The Brand Behind the Book
Gena McCown
3:30 PM CDT
Your book is part of your brand — but it shouldn’t be the whole story. This workshop helps authors clarify their personal brand by aligning voice, visuals, and message across platforms to build a trustworthy and recognizable presence. You’ll learn how to craft a cohesive author identity that reflects who you are and what you stand for, ensuring your book supports your brand rather than defines it.
✅ Clarify your visual and verbal identity
✅ Align your online presence with your message
✅ Build trust across all touchpoints
FOR A LIMITED TIME.
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