2025 FULL SCHEDULE
friday, august 1, 2025
Author Anchor: Your Marketing VA Matchmaker
Kevin Tumlinson
3:00 PM CDT
Stop Wearing All the Hats. Focus on Writing—We’ll Handle the Rest.
Running your author business doesn’t mean doing everything alone. In this session, join author, podcaster, and marketing expert Kevin Tumlinson as he shares how hiring a trained virtual assistant helped transform his workflow—and why it can be a game-changer for you too.
You’ll also learn how Author Anchor connects you with top-tier VAs from the Philippines who specialize in book marketing, social media, reader outreach, and more. Discover how to delegate with confidence and reclaim your time so you can get back to what matters most—writing.
YouTube for Authors: How to Use Video to Sell More Books & Build Your Brand
Dale L. Roberts
4:15 PM CDT
Video is the #1 marketing tool authors aren’t using enough. Learn how to grow an engaged audience, build credibility, and sell more books with YouTube. Dale L. Roberts shares his proven strategies from growing two successful YouTube channels with over 120,000 subscribers.
The Amazon Ads Reality Check: Best Practices for Real Results
Keith Wheeler
5:30 PM CDT
There’s a lot of hype around Amazon ads—but not enough real talk. In this session, discover the honest truth about what works, what doesn’t, and how to stop pouring money into ad campaigns that don’t pay off. From keywords to conversions to ROI, we’ll unpack best practices that authors at every stage can use to create smarter, more strategic ad campaigns. Whether you’re just getting started or looking to refine your approach, this session will change the way you look at Amazon ads.
SATURDAY, AUGUST 2, 2025
Yes, YOU Can Win: Contests & Awards for Authors
S.E. Chandler
9:00 AM CDT
There are many ways to elevate your author career. Pursuing awards can turbo charge that process. In this workshop, we'll look at different kinds of contests (artists grants, awards for published works, book deals, and literary journal publications), how to prepare and position your materials for submission, how to track all that, and what to do when you win. Believe me, sending regrets never felt so sweet!
How to Make a Traditionally Published Pitch Stand Out
Serena Hanson
10:15 AM CDT
Want to make your book rise to the top of the slush pile? Whether you’re submitting to
an agent or small press, your book pitch is your first impression, and it needs to shine.
In this session, publishing professional Serena Hanson walks you through how to craft a
compelling book proposal—what it includes, how to position your book, and why it
matters.
You’ll also learn how writing a book proposal can benefit indie authors by sharpening
your message, marketing plan, and publishing strategy. With practical tips, real-world
examples, and the chance to win a professional pitch review, you’ll leave with tools to
make your book stand out in a crowded market.
The 4 Pillars of FB Ad Analysis
Malorie Cooper
11:30 AM CDT
The 4 pillars of FB Ad Analysis with a point system to score your ad! This system will help you analysis your ads like a pro! We will go over the 4 pillars and how to use them to determine the score of your ad:
• COST
• CONVERSON
• REACH
• SCALABILITY
Malorie Cooper devised this system so more authors can feel safe and comfortable scoring their ad and knowing what to do next without getting overwhelmed with the numbers.
How to Create a Speech that Can Sell a Million Books
Judith Briles
1:00 PM CDT
Have you got a book … or planning to publish? Now, Create a Speech that Generates a Million Dollars and More!
Speaking sells books—lots of them. Savvy authors learn quickly that hoping book buyers find theirs on Amazon or in any other bookstore may be wishful thinking. They learn and embrace the old-fashioned “face-to-face” approach: have a meaningful message; create insight and magic with their words offering entertainment, encouragement or solutions; and woot—book sales pour forth. Immediately and with payment. Speaking: the golden key to book sales.
• How to create a title that attracts meeting planners and audiences.
• How to pitch yourself to the decision-maker.
• How to move from “free” to fee and get paid.
• How to identify your key points and create stories to engage an audience;
• How to coattail on current events within your presentation;
• How to hook an audience within the first few minutes of a presentation.
• How to morph a speech to a workshop, webinar or online course.
• How to find groups that want your message; and
• How to create a closing that delivers a buzz.
Attendees will come away with the “Cash Cow” 2-Step!
Let’s Get Professional: LinkedIn for Authors
Troy Lambert
2:15 PM CDT
LinkedIn isn’t just for job hunting anymore - it’s a social media channel and a market for selling your books - and crowdfunding projects. But what exactly do you do, and how? In this session, Troy Lambert will outline how, when, and where to use LinkedIn for authors.
Voices That Sell: Marketing Your Audiobook Like a Pro
Leeanna Morgan
3:30 PM CDT
Are you ready to market your Audiobook to the world, whether it's AI or human-narrated? Join USA Today bestselling author Leeanna Morgan and Kathleen Sweeney, Chief Operating Officer of BookBrush, to discover proven strategies that will promote your audiobook to new listeners. You'll learn how to create audio samples for your website using SoundCloud, use the ElevenReader app to create a podcast of your audiobook, and navigate the evolving landscape of audiobook promotion channels. Whether you're a first-time author or a seasoned publisher, you'll walk away with actionable strategies for connecting with your target audience and turning casual browsers into devoted fans. Don't let your audiobook get lost in the noise—learn how to make it the voice that stands out.
100% virtual. Watch sessions on your own time.
SUNDAY, AUGUST 3, 2025
Confidence & Marketing: Turning Author Self‑Belief into more Book Sales (Without the Fear)
Heather Hildenbrand
9:00 AM CDT
Marketing doesn’t have to feel like a cringe-fest of forced posts and awkward sales pitches. If you've ever told yourself you're “just not good at marketing,” this talk will show you how to shift that belief and tap into a version of you who is. Learn how to heal the self-doubt that keeps you stuck and unlock an authentic, confidence-fueled strategy that makes selling books feel easier—and actually works.
Brand It Like a Bestseller: Social Media Graphics for Authors
Kathleen Sweeney
10:15 AM CDT
Struggling with what to post on social media—or how to make it look professional? In this hands-on workshop, we’ll explore creative post ideas that connect with readers, share practical branding tips to keep your visuals consistent, and walk you through creating a sample graphic live using Book Brush.
Whether you’re promoting your latest release or building your author brand, you’ll walk away with fresh inspiration and the tools to design with confidence.
Be the Author They Find First: Smarter Visibility Strategies
Stuart Grant
11:30 AM CDT
Strategic Design Essentials and Being Future-Ready: Attendees will learn how to design an author website that stands out in today's competitive market, including visual elements that reflect their genre, immersive features like video, animation, and cutting-edge tools such as augmented reality.
What Makes Readers Rave and Why is it Important? Unlocking the Secrets Behind Positive Book Reviews
Rossana Corniel
1:00 PM CDT
Curious why some books attract glowing reviews while others struggle to connect? This session breaks down the three biggest pitfalls that can lead to negative feedback, and how to sidestep them. You'll also learn three proven strategies to get more reviews, and why connecting with your ideal readers is the secret ingredient that ties it all together. We’ll guide you through attracting, collecting, and using reviews to build trust and boost visibility—without relying on luck.
Market Awareness for Authors: Finding your Neighbourhood
Nat Connors
2:15 PM CDT
Getting your story into readers' hands starts with the perfect cover and blurb—but authors often struggle to balance reader expectations with their unique story elements. In this session, you'll learn simple techniques for aligning your story, cover, and blurb, ensuring that readers clearly understand what you're offering. We’ll use a series of examples from romance, mystery and fantasy, and this material is applicable across all genres.
The Brand Behind the Book
Gena McCown
3:30 PM CDT
Your book is part of your brand — but it shouldn’t be the whole story. This workshop helps authors clarify their personal brand by aligning voice, visuals, and message across platforms to build a trustworthy and recognizable presence. You’ll learn how to craft a cohesive author identity that reflects who you are and what you stand for, ensuring your book supports your brand rather than defines it.
✅ Clarify your visual and verbal identity
✅ Align your online presence with your message
✅ Build trust across all touchpoints
FOR A LIMITED TIME.
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