Summer and books go together like peanut butter and jelly. There’s nothing that beats relaxing on a beach, hearing the waves crashing, sitting under the warm sun, and reading a good book. For readers, summer is the perfect time to catch up on their TBR (to be read) list. For authors, it’s a chance to promote all of their titles, even older ones.
Below, we’ll discuss why summer is a discovery season for readers.
Let’s dive in!
Summer Gives Readers More Time To Read
During the majority of the year, reading is typically an activity that has to be squeezed in quickly during a busy day. Whether it’s right before bed or when people have a quick, quiet moment in between their daily routine. During the summer, most people have a little more downtime, whether they’re on a trip, at the lake or beach, or on break from work or school. This is a great opportunity for readers to finally crack open the book they’ve been wanting to read for months or discover a new favorite author.
Going On A Trip? This Is When Readers Grab A Book
Car rides, flights, or train rides are a great time for readers to discover a new book. Many readers jump into a new story to escape the boring ride to their destination, to help pass the time.
Downtime Equals Discovering Something New
When readers have downtime, they like to discover all types of books, regardless of whether they’re new or old. This means it’s a great opportunity for authors to promote all of their titles because you never know which title might pique a reader’s interest.
People Often Read On Theme
Some readers want a complete escape from reality into a different world, where some like to read on theme with what’s going on in the real world. For example, some readers like books set on a beach in the summer or cozy Christmas romances in the winter. This means that many readers are looking for books that give beachy, summer vibes this time of year. If your book involves anything related to summer, now is your opportunity as an author to promote it.
In Conclusion
As an author, the best time to introduce and promote your books is in the summer, as it’s a discovery season for readers. Readers finally have a little more free time and are looking for some entertainment and to escape from reality for a bit.
If you’re going to promote your books this summer, Book Brush is here to help! Book Brush is a tool for authors to conveniently use to create high-quality graphics to get their book noticed. We have several summer templates that give fun in the sun and beachy vibes that are perfect to use to promote your book this season!
