Summer is just within arm’s reach, which means people are on the hunt for their next read. While summer is the perfect opportunity for authors to release new books, you would be surprised to know that people aren’t just reading new books. Regardless if you have one book or twenty out on shelves as an author, this is a great time for you to breathe new life back into your older titles. This can be done with fresh ads and unique graphics.
Below, we’ll discuss your summer backlist strategy on how to turn old books into new favorites.
Why Is Your Backlist Important?
It’s easy to focus on just promoting new releases. However, don’t forget about your other books. Promoting your backlist can:
- Encourage readers to binge your books
- Aid in maintaining consistent sales
- Strengthen your author brand
Why Is Summer A Good Time To Promote Your Backlist?
During the summer, people typically take vacations, trips, and school is out. This means they have more free time to read, whether they are on a long flight or chilling by the pool. Those are great opportunities for readers to pick up a book or two. This is also a good opportunity for you to promote your older books to a new audience, giving them a chance to discover your older titles.
Promote Your Older Titles By Changing Your Promo Angle
People love to read books that are on par with the season we are currently in. For example, they like to read books that give cozy fall vibes in the fall. If you have a book that takes place in the summer, on a beach, or just gives fun summer vibes, this is a great time to promote your book, even if it is an older title. You could use a graphic that screams summer to really entice readers to purchase your book.
Use New Graphics
When promoting your backlist, make sure you use new graphics. Using the same graphic over and over can become repetitive and tiresome. Update your graphics and try new wording that fits the summer vibes. For example: “Heat up your summer with this romance book.”
Fresh Content Is The Way To Go
Create fresh content to bring new attention to older titles. Some content ideas you can post include:
- Quotes of your book
- A book trailer
- A movie poster
- Creating swag for the book
- Trope breakdowns
- Alternative endings
In Conclusion
Summer is the perfect opportunity for readers to discover books, whether old or new.
When you’re ready to promote your backlist, Book Brush is here to help! You can create movie posters, unique graphics, swag, book trailers, quotes, and more. You’ll be able to create fresh content that gets your older titles the attention they deserve!
