Have you ever posted a graphic on Instagram to promote your book that you’re excited about, just for the photo to appear strange? Whether it’s blurry or the photo’s positioning is off, it throws the entire look of your graphic off balance. That can not only be frustrating, but can also affect engagement.
Since Instagram has changed how content is displayed, it’s important that you don’t let a photo sizing issue reduce the quality of your graphic or miss out on valuable visibility. Below, we’ll discuss why the Instagram 4:5 aspect ratio is the new go-to on Instagram for authors.
Let’s begin!
Why Is The 4:5 Aspect Ratio Favored For Instagram?
The new go-to size for content on Instagram is the 4:5 aspect ratio (1080 x 1350 pixels). This is because it’s designed for mobile-first viewing. This size allows your content to take up more space on a screen compared to other sizes, like landscape. With the graphic being bigger, it’ll grab people’s attention more easily. This means that the size change is a good thing for authors.
Create Stunning Graphics In Minutes
Social media doesn’t have to be difficult, and it won’t be with Book Brush. You can now create 4:5 instant mockups for Instagram in just minutes! To learn how to create simple 4:5 images in Book Brush, check out this tutorial.
Examples Of Book Brush’s 4:5 Aspect Ratio Instant Mockups
To get your book noticed, you need a high-quality graphic that will stop someone from scrolling to check out your content. Below, we’ve provided some of our stunning instant mockups in the new 4:5 aspect ratio size for Instagram. We will be adding more mockups monthly in this new size, so keep on the lookout for more graphics.
Mockup #1
This is a great instant mockup to use to promote crime, thriller, or mystery books. It’s spooky and will definitely catch people’s eyes when scrolling.
Mockup #2
While the office space in this graphic is relatively simple, it provides a clean and sleek appearance. The graphic itself isn’t overly cluttered, and people’s attention will go right to your book.
Mockup #3
With summer just lurking around the corner, this is a great graphic to use to promote your book. The beach vibes will remind people to purchase a book (preferably yours) to read while on vacation.
Mockup #4
You can’t go wrong with a cozy mockup. The warm vibes are contagious, and it’ll entice people to snuggle up with their pet and a good book.
Final Thoughts
Using the appropriate graphic size to promote your book is important. With Book Brush, you can trust that you’ll have not only the perfect size graphic but one that will grab people’s attention!
